How popular isKing Oscar?
In September 2026, people searched for King Oscar by name about 37,000 times worldwide, a 72.9% increase from the previous year. These searches made up 10.6% of all global canned fish brand searches, placing King Oscar fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about canned fish brands, King Oscar appeared in three of the four answers and was the third most recommended of the nine.
King Oscar is the fifth most searched of 9 competitors and the third most recommended in AI answers.
Bar HarborShare of searches 47.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Rio MareShare of searches 12%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
John WestShare of searches 11.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Safe CatchShare of searches 11.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
King OscarShare of searches 10.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top canned fish brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, King Oscar was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. King Oscar is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wild Planet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- King Oscar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Fishwife3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Safe Catch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bar Harbor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rio Mare0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- John West0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Princes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brunswick0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about canned fish brands
4 answers
Asked ChatGPT
“Which canned fish brand should I buy?”
Asked ChatGPT
“What are the best canned fish brands?”
Asked ChatGPT
“What's the best canned fish brand for easy protein?”
Searched Google, AI Overview
“canned fish brands”
Searched Google, AI Overview
“best canned fish”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which canned fish brands compete with King Oscar?
Share of searches by month for Bar Harbor, Rio Mare, John West, Safe Catch, King Oscar, Wild Planet, Fishwife. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bar Harbor | Rio Mare | John West | Safe Catch | King Oscar | Wild Planet | Fishwife | Princes | Brunswick |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 13.2% | 7% | 10.6% | 8.3% | 4.7% | 3.8% | 0.27% | 0.02% |
| Nov 2025 | 31.8% | 18% | 7.8% | 10.1% | 13% | 9.5% | 9.5% | 0.38% | 0.02% |
| Dec 2025 | 28.2% | 12.2% | 8.4% | 10.5% | 16.4% | 8.4% | 15.4% | 0.36% | 0.01% |
| Jan 2026 | 30.2% | 14% | 6% | 16.2% | 16.8% | 7.4% | 9.1% | 0.33% | 0.02% |
| Feb 2026 | 33.2% | 15.4% | 6.6% | 14.6% | 13.6% | 8.1% | 8.1% | 0.35% | 0.01% |
| Mar 2026 | 32.2% | 14.9% | 5.3% | 14.1% | 12.5% | 6.4% | 14.4% | 0.26% | 0.02% |
| Apr 2026 | 36.6% | 12.3% | 4.9% | 12.8% | 19.7% | 6% | 7.4% | 0.28% | 0.02% |
| May 2026 | 38.1% | 21.6% | 9.3% | 10.9% | 11.6% | 4.2% | 4.2% | 0.16% | <0.01% |
| Jun 2026 | 45.9% | 13.7% | 13.8% | 8.8% | 11.5% | 3.4% | 2.8% | 0.16% | <0.01% |
| Jul 2026 | 56.6% | 9.6% | 4.2% | 10.8% | 11.6% | 4.2% | 2.8% | 0.17% | 0.02% |
| Aug 2026 | 52.6% | 9.7% | 4.7% | 12.3% | 13.2% | 4.7% | 2.6% | 0.23% | 0.01% |
| Sep 2026 | 47.2% | 12% | 11.6% | 11.4% | 10.6% | 4.2% | 2.8% | 0.22% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.2% | 165K | -17.9% | -5.4 points | |
| 2, moved from 4th to 2nd | 12% | 41.9K | +13.2% | +2.3 pointsmoved from 4th to 2nd | |
| 3, moved from 5th to 3rd | 11.6% | 40.5K | +123.8% | +6.9 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 11.4% | 39.7K | -15.7% | -1 pointsmoved from 3rd to 4th | |
| 5, moved from 2nd to 5th | 10.6% | 37K | -26.6% | -2.6 pointsmoved from 2nd to 5th | |
| 6, held 6th | 4.2% | 14.8K | -18.2% | -0.5 points | |
| 7, held 7th | 2.8% | 9.9K | 0% | +0.2 points | |
| 8, held 8th | 0.22% | 780 | -10.3% | 0 points | |
| 9, held 9th | 0.01% | 50 | +25% | 0 points |
47.2%
Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share -5.4 points.
2.
Rio Mare12%
Moved from 4th to 2nd. 41.9K estimated branded searches, +13.2% vs prior month. Share +2.3 points.
11.6%
Moved from 5th to 3rd. 40.5K estimated branded searches, +123.8% vs prior month. Share +6.9 points.
11.4%
Moved from 3rd to 4th. 39.7K estimated branded searches, -15.7% vs prior month. Share -1 points.
10.6%
Moved from 2nd to 5th. 37K estimated branded searches, -26.6% vs prior month. Share -2.6 points.
4.2%
Held 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
7.
Fishwife2.8%
Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
8.
Princes0.22%
Held 8th. 780 estimated branded searches, -10.3% vs prior month. Share 0 points.
0.01%
Held 9th. 50 estimated branded searches, +25% vs prior month. Share 0 points.
Compare popularity between King Oscar and its closest rivals
Every comparison with King Oscar
7 comparisons
How has branded search demand for King Oscar changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for King Oscar worldwide rose from 21.4K to 37K.
- Across the 12 months ending September 2026, King Oscar’s share of searches among canned fish brands worldwide increased from 8.3% to 10.6%.
- Across the 12 months ending September 2026, King Oscar’s share of searches among canned fish brands worldwide peaked at 19.7% in April 2026 and was lowest at 8.3% in October 2025.
- Across the 12 months ending September 2026, King Oscar fell from 4th to 5th among canned fish brands worldwide.
How did search popularity change for canned fish brands worldwide in September 2026?
6 changes
In September 2026, Rio Mare overtook King Oscar and Safe Catch to rank 2nd among canned fish brands worldwide, with 12% of the searches.
In September 2026, John West overtook King Oscar and Safe Catch to rank 3rd among canned fish brands worldwide, with 11.6% of the searches.
In September 2026, Bar Harbor lost share of searches among canned fish brands worldwide, from 52.6% to 47.2%.
In September 2026, King Oscar lost share of searches among canned fish brands worldwide, from 13.2% to 10.6%.
In September 2026, Safe Catch lost share of searches among canned fish brands worldwide, from 12.3% to 11.4%.
Estimated monthly branded searches for Brunswick worldwide rose 25% over 12 measured months, from 40 to 50 in September 2026.
How are King Oscar’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using King Oscar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- king oscar
- king oscar sardines
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