Brandwave

King Oscar vs Wild Planet:Which is more popular?

In September 2026, King Oscar had more branded searches than Wild Planet among canned fish brands worldwide. King Oscar had about 37,000 branded searches, while Wild Planet had 14,800. King Oscar made up 10.6% of all canned fish brand searches we track, and Wild Planet accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about canned fish brands, Wild Planet appeared in all four answers and King Oscar in three. Wild Planet was mentioned before King Oscar in three out of four answers.

Among canned fish brands worldwide in September 2026

Who do people search for more?

King Oscar, about 3 searches for every 1 for Wild Planet

King Oscar 37K searchesWild Planet 14.8K searches

Who does AI mention more?

Wild Planet, mentioned in every answer we collected

Wild Planet in 4 of 4King Oscar in 3 of 4

Who does AI recommend more?

Wild Planet, named ahead of King Oscar in 3 of 4 answers

Wild Planet first in 3King Oscar first in 1

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Top canned fish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wild Planet appeared in all four answers. King Oscar was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Wild Planet was listed before King Oscar in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wild Planet1st
  2. Fishwife2nd
  3. King Oscar3rd
  4. Safe Catch4th
  5. Bar Harbor–
  6. Rio Mare–
  7. John West–
  8. Princes–
  9. Brunswick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wild Planet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • King Oscar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fishwife3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Safe Catch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bar Harbor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rio Mare0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • John West0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Princes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brunswick0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about canned fish brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is King Oscar or Wild Planet more popular in search?

This chart shows how often people search Google for King Oscar and Wild Planet by name. Each line represents a brand's share of searches for all nine canned fish brands we track, month by month, from English-language searches worldwide.

King Oscar and Wild Planet among canned fish brands worldwide, by month

Share of searches by month for King Oscar, Wild Planet. The figures are in the table below the chart.

View monthly share of searches table
MonthBar HarborRio MareJohn WestSafe CatchKing OscarWild PlanetFishwifePrincesBrunswick
Oct 202552.1%13.2%7%10.6%8.3%4.7%3.8%0.27%0.02%
Nov 202531.8%18%7.8%10.1%13%9.5%9.5%0.38%0.02%
Dec 202528.2%12.2%8.4%10.5%16.4%8.4%15.4%0.36%0.01%
Jan 202630.2%14%6%16.2%16.8%7.4%9.1%0.33%0.02%
Feb 202633.2%15.4%6.6%14.6%13.6%8.1%8.1%0.35%0.01%
Mar 202632.2%14.9%5.3%14.1%12.5%6.4%14.4%0.26%0.02%
Apr 202636.6%12.3%4.9%12.8%19.7%6%7.4%0.28%0.02%
May 202638.1%21.6%9.3%10.9%11.6%4.2%4.2%0.16%<0.01%
Jun 202645.9%13.7%13.8%8.8%11.5%3.4%2.8%0.16%<0.01%
Jul 202656.6%9.6%4.2%10.8%11.6%4.2%2.8%0.17%0.02%
Aug 202652.6%9.7%4.7%12.3%13.2%4.7%2.6%0.23%0.01%
Sep 202647.2%12%11.6%11.4%10.6%4.2%2.8%0.22%0.01%

How has the King Oscar and Wild Planet comparison changed over the last 12 months?

3 findings
  • King Oscar was ahead of Wild Planet in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, King Oscar’s share of searches among canned fish brands worldwide moved from 8.3% to 10.6%, and its estimated monthly branded searches moved from 21.4K to 37K.
  • Across the 12 months ending September 2026, Wild Planet’s share of searches among canned fish brands worldwide moved from 4.7% to 4.2%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for canned fish brands worldwide in September 2026?

4 changes

  1. In September 2026, Rio Mare overtook King Oscar and Safe Catch to rank 2nd among canned fish brands worldwide, with 12% of the searches.

  2. In September 2026, John West overtook King Oscar and Safe Catch to rank 3rd among canned fish brands worldwide, with 11.6% of the searches.

  3. In September 2026, King Oscar lost share of searches among canned fish brands worldwide, from 13.2% to 10.6%.

  4. Estimated monthly branded searches for Wild Planet worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using King Oscar’s and Wild Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

King Oscar

2 branded search terms

  • king oscar
  • king oscar sardines

Wild Planet

1 branded search term

  • wild planet

How the Brand Demand Index is measured

Other head-to-heads among canned fish brands

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