John West vs Rio Mare:Which is searched more?
In September 2026, Rio Mare had more branded searches than John West among canned fish brands worldwide. Rio Mare was estimated to have 41.9K branded searches compared to John West’s 40.5K, and held a 15.9% Share of Search versus John West’s 15.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, John West or Rio Mare?
Compare the canned fish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rio Mare, John West. The figures are in the table below the chart.
View monthly share of search table
| Month | Bar Harbor | Rio Mare | John West | Wild Planet | Princes | Brunswick |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 17.1% | 9% | 6% | 0.35% | 0.02% |
| Nov 2025 | 47.1% | 26.7% | 11.5% | 14.1% | 0.56% | 0.03% |
| Dec 2025 | 48.9% | 21.2% | 14.6% | 14.6% | 0.63% | 0.02% |
| Jan 2026 | 52.1% | 24.1% | 10.4% | 12.7% | 0.57% | 0.03% |
| Feb 2026 | 52.1% | 24.1% | 10.4% | 12.7% | 0.54% | 0.02% |
| Mar 2026 | 54.5% | 25.2% | 8.9% | 10.9% | 0.45% | 0.03% |
| Apr 2026 | 60.9% | 20.5% | 8.2% | 10% | 0.46% | 0.03% |
| May 2026 | 51.9% | 29.4% | 12.7% | 5.7% | 0.22% | 0.01% |
| Jun 2026 | 59.6% | 17.8% | 17.9% | 4.4% | 0.21% | 0.01% |
| Jul 2026 | 75.7% | 12.9% | 5.6% | 5.6% | 0.22% | 0.02% |
| Aug 2026 | 73.1% | 13.4% | 6.6% | 6.6% | 0.32% | 0.01% |
| Sep 2026 | 62.7% | 15.9% | 15.4% | 5.6% | 0.3% | 0.02% |
How has the John West and Rio Mare comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: John West took it in June 2026, Rio Mare took it in July 2026.
- Across the 12 months ending September 2026, John West’s estimated Share of Search among canned fish brands worldwide moved from 9% to 15.4%, and its estimated monthly branded searches moved from 18.1K to 40.5K.
- Across the 12 months ending September 2026, Rio Mare’s estimated Share of Search among canned fish brands worldwide moved from 17.1% to 15.9%, and its estimated monthly branded searches moved from 34.3K to 41.9K.
How did search popularity change for canned fish brands worldwide in September 2026?
2 changes

In September 2026, John West gained estimated Share of Search among canned fish brands worldwide, from 6.6% to 15.4%.

In September 2026, Rio Mare gained estimated Share of Search among canned fish brands worldwide, from 13.4% to 15.9%.
Other head-to-heads among canned fish brands
How each brand is measured
Brandwave collects information about searches that people make online using John West’s and Rio Mare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

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