Brandwave

Bar Harbor vs Wild Planet:Which is searched more?

In September 2026, Bar Harbor had more branded searches than Wild Planet among canned fish brands worldwide. Bar Harbor was estimated to have 165K branded searches compared to Wild Planet’s 14.8K, and held a 62.7% Share of Search versus Wild Planet’s 5.6%. These are worldwide searches for English-language branded terms.

Share of Search among canned fish brands worldwide in September 2026Which is more popular in search, Bar Harbor or Wild Planet?
Bar Harbor62.7%165K searches
vs
Wild Planet5.6%14.8K searches

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Which is more popular in search, Bar Harbor or Wild Planet?

Compare the canned fish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bar Harbor and Wild Planet among canned fish brands worldwide, by month

Share of Search by month for Bar Harbor, Wild Planet. The figures are in the table below the chart.

View monthly share of search table
MonthBar HarborRio MareJohn WestWild PlanetPrincesBrunswick
Oct 202567.4%17.1%9%6%0.35%0.02%
Nov 202547.1%26.7%11.5%14.1%0.56%0.03%
Dec 202548.9%21.2%14.6%14.6%0.63%0.02%
Jan 202652.1%24.1%10.4%12.7%0.57%0.03%
Feb 202652.1%24.1%10.4%12.7%0.54%0.02%
Mar 202654.5%25.2%8.9%10.9%0.45%0.03%
Apr 202660.9%20.5%8.2%10%0.46%0.03%
May 202651.9%29.4%12.7%5.7%0.22%0.01%
Jun 202659.6%17.8%17.9%4.4%0.21%0.01%
Jul 202675.7%12.9%5.6%5.6%0.22%0.02%
Aug 202673.1%13.4%6.6%6.6%0.32%0.01%
Sep 202662.7%15.9%15.4%5.6%0.3%0.02%

How has the Bar Harbor and Wild Planet comparison changed over the last 12 months?

  • Bar Harbor was ahead of Wild Planet in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bar Harbor’s estimated Share of Search among canned fish brands worldwide moved from 67.4% to 62.7%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 12 months ending September 2026, Wild Planet’s estimated Share of Search among canned fish brands worldwide moved from 6% to 5.6%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for canned fish brands worldwide in September 2026?

  1. In September 2026, Bar Harbor lost estimated Share of Search among canned fish brands worldwide, from 73.1% to 62.7%.

  2. In September 2026, Wild Planet lost estimated Share of Search among canned fish brands worldwide, from 6.6% to 5.6%.

Other head-to-heads among canned fish brands

How each brand is measured

Brandwave collects information about searches that people make online using Bar Harbor’s and Wild Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bar Harbor

2 branded search terms

  • bar harbor
  • bar harbor fish

Wild Planet

1 branded search term

  • wild planet

How the Brand Demand Index is measured

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