John West vs Wild Planet:Which is searched more?
In September 2026, John West had more branded searches than Wild Planet among canned fish brands worldwide. John West was estimated to have 40.5K branded searches compared to Wild Planet’s 14.8K, and held a 15.4% Share of Search versus Wild Planet’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, John West or Wild Planet?
Compare the canned fish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for John West, Wild Planet. The figures are in the table below the chart.
View monthly share of search table
| Month | Bar Harbor | Rio Mare | John West | Wild Planet | Princes | Brunswick |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 17.1% | 9% | 6% | 0.35% | 0.02% |
| Nov 2025 | 47.1% | 26.7% | 11.5% | 14.1% | 0.56% | 0.03% |
| Dec 2025 | 48.9% | 21.2% | 14.6% | 14.6% | 0.63% | 0.02% |
| Jan 2026 | 52.1% | 24.1% | 10.4% | 12.7% | 0.57% | 0.03% |
| Feb 2026 | 52.1% | 24.1% | 10.4% | 12.7% | 0.54% | 0.02% |
| Mar 2026 | 54.5% | 25.2% | 8.9% | 10.9% | 0.45% | 0.03% |
| Apr 2026 | 60.9% | 20.5% | 8.2% | 10% | 0.46% | 0.03% |
| May 2026 | 51.9% | 29.4% | 12.7% | 5.7% | 0.22% | 0.01% |
| Jun 2026 | 59.6% | 17.8% | 17.9% | 4.4% | 0.21% | 0.01% |
| Jul 2026 | 75.7% | 12.9% | 5.6% | 5.6% | 0.22% | 0.02% |
| Aug 2026 | 73.1% | 13.4% | 6.6% | 6.6% | 0.32% | 0.01% |
| Sep 2026 | 62.7% | 15.9% | 15.4% | 5.6% | 0.3% | 0.02% |
How has the John West and Wild Planet comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Wild Planet took it in November 2025, John West took it in May 2026.
- Across the 12 months ending September 2026, John West’s estimated Share of Search among canned fish brands worldwide moved from 9% to 15.4%, and its estimated monthly branded searches moved from 18.1K to 40.5K.
- Across the 12 months ending September 2026, Wild Planet’s estimated Share of Search among canned fish brands worldwide moved from 6% to 5.6%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for canned fish brands worldwide in September 2026?
2 changes
In September 2026, John West gained estimated Share of Search among canned fish brands worldwide, from 6.6% to 15.4%.
In September 2026, Wild Planet lost estimated Share of Search among canned fish brands worldwide, from 6.6% to 5.6%.
Other head-to-heads among canned fish brands
How each brand is measured
Brandwave collects information about searches that people make online using John West’s and Wild Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John West
1 branded search term
- john west
Wild Planet
1 branded search term
- wild planet
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