Brandwave

How popular isPrinces in search?

In August 2026, there were an estimated 1.5M branded searches for Princes worldwide which is up 23% over the last 11 months. Princes holds 14% estimated Share of Search among canned fish brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's85.5%
  2. Princes14%
  3. John West0.17%
  4. Wild Planet0.17%
  5. Rio Mare0.14%
  6. Bar Harbor<0.01%
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Which canned fish brands compete with Princes?

Princes against canned fish brands worldwide, by month

Share of Search by month for Sainsbury's, Princes. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sPrincesJohn WestWild PlanetRio MareBar Harbor
Oct 202587.9%11.7%0.17%0.12%0.12%<0.01%
Nov 202585.5%14%0.14%0.17%0.11%<0.01%
Dec 202587.8%11.9%0.14%0.14%0.06%<0.01%
Jan 202680%19.6%0.13%0.16%0.11%<0.01%
Feb 202680%19.6%0.16%0.19%0.13%<0.01%
Mar 202685.5%14%0.14%0.17%0.14%<0.01%
Apr 202680%19.6%0.13%0.16%0.13%<0.01%
May 202676.2%22.8%0.34%0.15%0.5%<0.01%
Jun 202682.5%16.5%0.55%0.13%0.3%<0.01%
Jul 202685.5%14%0.17%0.17%0.14%<0.01%
Aug 202685.5%14%0.17%0.17%0.14%<0.01%
Sep 2026——————

  1. 1.Sainsbury's

    85.5%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Princes

    14%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.John West

    0.17%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Wild Planet

    0.17%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Rio Mare

    0.14%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bar Harbor

    <0.01%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.

Compare search popularity between Princes and its closest rivals

How has branded search demand for Princes changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Princes worldwide rose from 1.2M to 1.5M.
  • Across the 11 months ending August 2026, Princes’ estimated Share of Search among canned fish brands worldwide increased from 11.7% to 14%.
  • Across the 11 months ending August 2026, Princes’ estimated Share of Search among canned fish brands worldwide peaked at 22.8% in May 2026 and was lowest at 11.7% in October 2025.

How did search popularity change for canned fish brands worldwide in August 2026?

  1. Sainsbury's’ estimated Share of Search among canned fish brands worldwide has gained ground for 3 months in a row, from 76.2% to 85.5% in August 2026.

  2. Estimated monthly branded searches for Wild Planet worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Princes worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.

  4. Estimated monthly branded searches for Rio Mare worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Bar Harbor worldwide fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

Where does Princes compete?

Princes is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Canned fruit brands3rd of 67.9%Show ranking
Baked beans brands3rd of 68.2%Show ranking
Canned beans brands2nd of 613.7%Show ranking
Canned fish brands2nd of 614%Shown above
Canned vegetable brands2nd of 615.5%Show ranking

How is Princes measured?

Brandwave collects information about searches that people make online using Princes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • princes

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How the Brand Demand Index is measured

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