John West vs Princes:Which is more popular by branded search?
In August 2026, Princes had more branded searches than John West among canned fish brands worldwide. Princes was estimated to have 1.5M branded searches compared to John West’s 18.1K, and held a 14% Share of Search versus John West’s 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, John West or Princes?
Compare the canned fish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Princes, John West. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Princes | John West | Wild Planet | Rio Mare | Bar Harbor |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.9% | 11.7% | 0.17% | 0.12% | 0.12% | <0.01% |
| Nov 2025 | 85.5% | 14% | 0.14% | 0.17% | 0.11% | <0.01% |
| Dec 2025 | 87.8% | 11.9% | 0.14% | 0.14% | 0.06% | <0.01% |
| Jan 2026 | 80% | 19.6% | 0.13% | 0.16% | 0.11% | <0.01% |
| Feb 2026 | 80% | 19.6% | 0.16% | 0.19% | 0.13% | <0.01% |
| Mar 2026 | 85.5% | 14% | 0.14% | 0.17% | 0.14% | <0.01% |
| Apr 2026 | 80% | 19.6% | 0.13% | 0.16% | 0.13% | <0.01% |
| May 2026 | 76.2% | 22.8% | 0.34% | 0.15% | 0.5% | <0.01% |
| Jun 2026 | 82.5% | 16.5% | 0.55% | 0.13% | 0.3% | <0.01% |
| Jul 2026 | 85.5% | 14% | 0.17% | 0.17% | 0.14% | <0.01% |
| Aug 2026 | 85.5% | 14% | 0.17% | 0.17% | 0.14% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the John West and Princes comparison changed over the last 12 months?
3 findings
- Princes was ahead of John West in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, John West’s estimated Share of Search among canned fish brands worldwide held steady at 0.17%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Princes’ estimated Share of Search among canned fish brands worldwide moved from 11.7% to 14%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
How did search popularity change for canned fish brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Princes worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using John West’s and Princes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.