Brandwave

Princes vs Safe Catch:Which is more popular?

In September 2026, Safe Catch had more branded searches than Princes among canned fish brands worldwide. Safe Catch had about 39,700 branded searches, while Princes had 780. Safe Catch made up 11.4% of all canned fish brand searches we track, and Princes accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about canned fish brands, Safe Catch appeared in two of the four answers and Princes in none.

Among canned fish brands worldwide in September 2026

Who do people search for more?

Safe Catch, about 51 searches for every 1 for Princes

Safe Catch 39.7K searchesPrinces 780 searches

Who does AI mention more?

Safe Catch, mentioned in 2 of 4 answers, Princes in 0

Safe Catch in 2 of 4Princes in 0 of 4

Who does AI recommend more?

Safe Catch, the only one of the two named

Safe Catch first in 2Princes never named

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Top canned fish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Safe Catch was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Princes did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wild Planet1st
  2. Fishwife2nd
  3. King Oscar3rd
  4. Safe Catch4th
  5. Bar Harbor–
  6. Rio Mare–
  7. John West–
  8. Princes–
  9. Brunswick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wild Planet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • King Oscar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fishwife3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Safe Catch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bar Harbor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rio Mare0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • John West0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Princes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brunswick0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about canned fish brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Princes or Safe Catch more popular in search?

This chart shows how often people search Google for Princes and Safe Catch by name. Each line represents a brand's share of searches for all nine canned fish brands we track, month by month, from English-language searches worldwide.

Princes and Safe Catch among canned fish brands worldwide, by month

Share of searches by month for Safe Catch, Princes. The figures are in the table below the chart.

View monthly share of searches table
MonthBar HarborRio MareJohn WestSafe CatchKing OscarWild PlanetFishwifePrincesBrunswick
Oct 202552.1%13.2%7%10.6%8.3%4.7%3.8%0.27%0.02%
Nov 202531.8%18%7.8%10.1%13%9.5%9.5%0.38%0.02%
Dec 202528.2%12.2%8.4%10.5%16.4%8.4%15.4%0.36%0.01%
Jan 202630.2%14%6%16.2%16.8%7.4%9.1%0.33%0.02%
Feb 202633.2%15.4%6.6%14.6%13.6%8.1%8.1%0.35%0.01%
Mar 202632.2%14.9%5.3%14.1%12.5%6.4%14.4%0.26%0.02%
Apr 202636.6%12.3%4.9%12.8%19.7%6%7.4%0.28%0.02%
May 202638.1%21.6%9.3%10.9%11.6%4.2%4.2%0.16%<0.01%
Jun 202645.9%13.7%13.8%8.8%11.5%3.4%2.8%0.16%<0.01%
Jul 202656.6%9.6%4.2%10.8%11.6%4.2%2.8%0.17%0.02%
Aug 202652.6%9.7%4.7%12.3%13.2%4.7%2.6%0.23%0.01%
Sep 202647.2%12%11.6%11.4%10.6%4.2%2.8%0.22%0.01%

How has the Princes and Safe Catch comparison changed over the last 12 months?

3 findings
  • Safe Catch was ahead of Princes in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Princes’ share of searches among canned fish brands worldwide moved from 0.27% to 0.22%, and its estimated monthly branded searches moved from 710 to 780.
  • Across the 12 months ending September 2026, Safe Catch’s share of searches among canned fish brands worldwide moved from 10.6% to 11.4%, and its estimated monthly branded searches moved from 27.6K to 39.7K.

How did search popularity change for canned fish brands worldwide in September 2026?

3 changes

  1. In September 2026, Rio Mare overtook King Oscar and Safe Catch to rank 2nd among canned fish brands worldwide, with 12% of the searches.

  2. In September 2026, John West overtook King Oscar and Safe Catch to rank 3rd among canned fish brands worldwide, with 11.6% of the searches.

  3. In September 2026, Safe Catch lost share of searches among canned fish brands worldwide, from 12.3% to 11.4%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Princes’ and Safe Catch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Princes

5 branded search terms

  • princes bean
  • princes canned fish
  • princes canned fruit
  • princes fish
  • princes fruit

Safe Catch

2 branded search terms

  • safe catch
  • safe catch tuna

How the Brand Demand Index is measured

Other head-to-heads among canned fish brands

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