Princes vs Wild Planet:Which is more popular by branded search?

Name: Princes vs Wild Planet: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Princes had more branded searches than Wild Planet among canned fish brands worldwide. Princes was estimated to have 1.5M branded searches compared to Wild Planet’s 18.1K, and held a 14% Share of Search versus Wild Planet’s 0.17%. These are worldwide searches for English-language branded terms.

Share of Search among canned fish brands worldwide in August 2026Which is more popular in search, Princes or Wild Planet?

Princes14%1.5M searches

vs

Wild Planet0.17%18.1K searches

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Which is more popular in search, Princes or Wild Planet?

Compare the canned fish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Princes and Wild Planet among canned fish brands worldwide, by month

Month	Sainsbury's	Princes	John West	Wild Planet	Rio Mare	Bar Harbor
Oct 2025	87.9%	11.7%	0.17%	0.12%	0.12%	<0.01%
Nov 2025	85.5%	14%	0.14%	0.17%	0.11%	<0.01%
Dec 2025	87.8%	11.9%	0.14%	0.14%	0.06%	<0.01%
Jan 2026	80%	19.6%	0.13%	0.16%	0.11%	<0.01%
Feb 2026	80%	19.6%	0.16%	0.19%	0.13%	<0.01%
Mar 2026	85.5%	14%	0.14%	0.17%	0.14%	<0.01%
Apr 2026	80%	19.6%	0.13%	0.16%	0.13%	<0.01%
May 2026	76.2%	22.8%	0.34%	0.15%	0.5%	<0.01%
Jun 2026	82.5%	16.5%	0.55%	0.13%	0.3%	<0.01%
Jul 2026	85.5%	14%	0.17%	0.17%	0.14%	<0.01%
Aug 2026	85.5%	14%	0.17%	0.17%	0.14%	<0.01%
Sep 2026	—	—	—	—	—	—

How has the Princes and Wild Planet comparison changed over the last 12 months?

3 findings

Princes was ahead of Wild Planet in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Princes’ estimated Share of Search among canned fish brands worldwide moved from 11.7% to 14%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
Across the 11 months ending August 2026, Wild Planet’s estimated Share of Search among canned fish brands worldwide moved from 0.12% to 0.17%, and its estimated monthly branded searches moved from 12.1K to 18.1K.

How did search popularity change for canned fish brands worldwide in August 2026?

2 changes

Estimated monthly branded searches for Wild Planet worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.
Estimated monthly branded searches for Princes worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Princes’ and Wild Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.