Fishwife vs Wild Planet:Which is more popular?
In September 2026, Wild Planet had more branded searches than Fishwife among canned fish brands worldwide. Wild Planet had about 14,800 branded searches, while Fishwife had 9,900. Wild Planet made up 4.2% of all canned fish brand searches we track, and Fishwife accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about canned fish brands, Wild Planet appeared in all four answers and Fishwife in three. Wild Planet was mentioned before Fishwife in three out of four answers.
Who do people search for more?
Wild Planet, about 49% more searches than Fishwife
Who does AI mention more?
Wild Planet, mentioned in every answer we collected
Who does AI recommend more?
Wild Planet, named ahead of Fishwife in 3 of 4 answers
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Top canned fish brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Wild Planet appeared in all four answers. Fishwife was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Wild Planet was listed before Fishwife in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wild Planet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
King Oscar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Fishwife3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Safe Catch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bar Harbor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rio Mare0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
John West0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Princes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brunswick0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about canned fish brands
4 answers
Asked ChatGPT
“Which canned fish brand should I buy?”
Asked ChatGPT
“What are the best canned fish brands?”
Asked ChatGPT
“What's the best canned fish brand for easy protein?”
Searched Google, AI Overview
“canned fish brands”
Searched Google, AI Overview
“best canned fish”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fishwife or Wild Planet more popular in search?
This chart shows how often people search Google for Fishwife and Wild Planet by name. Each line represents a brand's share of searches for all nine canned fish brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Wild Planet, Fishwife. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bar Harbor | Rio Mare | John West | Safe Catch | King Oscar | Wild Planet | Fishwife | Princes | Brunswick |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 13.2% | 7% | 10.6% | 8.3% | 4.7% | 3.8% | 0.27% | 0.02% |
| Nov 2025 | 31.8% | 18% | 7.8% | 10.1% | 13% | 9.5% | 9.5% | 0.38% | 0.02% |
| Dec 2025 | 28.2% | 12.2% | 8.4% | 10.5% | 16.4% | 8.4% | 15.4% | 0.36% | 0.01% |
| Jan 2026 | 30.2% | 14% | 6% | 16.2% | 16.8% | 7.4% | 9.1% | 0.33% | 0.02% |
| Feb 2026 | 33.2% | 15.4% | 6.6% | 14.6% | 13.6% | 8.1% | 8.1% | 0.35% | 0.01% |
| Mar 2026 | 32.2% | 14.9% | 5.3% | 14.1% | 12.5% | 6.4% | 14.4% | 0.26% | 0.02% |
| Apr 2026 | 36.6% | 12.3% | 4.9% | 12.8% | 19.7% | 6% | 7.4% | 0.28% | 0.02% |
| May 2026 | 38.1% | 21.6% | 9.3% | 10.9% | 11.6% | 4.2% | 4.2% | 0.16% | <0.01% |
| Jun 2026 | 45.9% | 13.7% | 13.8% | 8.8% | 11.5% | 3.4% | 2.8% | 0.16% | <0.01% |
| Jul 2026 | 56.6% | 9.6% | 4.2% | 10.8% | 11.6% | 4.2% | 2.8% | 0.17% | 0.02% |
| Aug 2026 | 52.6% | 9.7% | 4.7% | 12.3% | 13.2% | 4.7% | 2.6% | 0.23% | 0.01% |
| Sep 2026 | 47.2% | 12% | 11.6% | 11.4% | 10.6% | 4.2% | 2.8% | 0.22% | 0.01% |
How has the Fishwife and Wild Planet comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fishwife took it in December 2025, Wild Planet took it in June 2026.
- Across the 12 months ending September 2026, Fishwife’s share of searches among canned fish brands worldwide moved from 3.8% to 2.8%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Wild Planet’s share of searches among canned fish brands worldwide moved from 4.7% to 4.2%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for canned fish brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Wild Planet worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fishwife’s and Wild Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fishwife
1 branded search term
- fishwife tinned fish
Wild Planet
1 branded search term
- wild planet
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