Brandwave

How popular isSainsbury's in search?

In August 2026, there were an estimated 9.1M branded searches for Sainsbury's worldwide which held steady over the last 11 months. Sainsbury's holds 76.3% estimated Share of Search among couscous brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's76.3%
  2. Zeta22.9%
  3. Casbah0.76%
  4. Merchant Gourmet0.06%
  5. Near East0.02%
  6. Ainsley Harriott0.02%
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Which couscous brands compete with Sainsbury's?

Sainsbury's against couscous brands worldwide, by month

Share of Search by month for Sainsbury's, Zeta. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sZetaCasbahMerchant GourmetNear EastAinsley Harriott
Oct 202593.5%5.6%0.76%0.06%0.03%0.01%
Nov 202593.5%5.6%0.76%0.06%0.05%0.01%
Dec 202594.6%4.7%0.63%0.04%0.02%<0.01%
Jan 202692.3%6.8%0.75%0.08%0.03%0.02%
Feb 202690.8%8.2%0.9%0.07%0.02%0.01%
Mar 202690.8%8.2%0.9%0.07%0.02%<0.01%
Apr 202687.4%11.7%0.87%0.06%0.02%0.02%
May 202685.1%14%0.84%0.05%0.02%0.01%
Jun 202682.7%16.6%0.67%0.05%0.02%0.01%
Jul 202679.7%19.5%0.65%0.05%0.02%0.01%
Aug 202676.3%22.9%0.76%0.06%0.02%0.02%
Sep 2026——————

  1. 1.Sainsbury's

    76.3%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -3.4 points.

  2. 2.Zeta

    22.9%

    Held 2nd. 2.7M estimated branded searches, +22.3% vs prior month. Share +3.3 points.

  3. 3.Casbah

    0.76%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  4. 4.Merchant Gourmet

    0.06%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Near East

    0.02%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Ainsley Harriott

    0.02%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare search popularity between Sainsbury's and its closest rivals

How has branded search demand for Sainsbury's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sainsbury's worldwide held steady at 9.1M.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among couscous brands worldwide decreased from 93.5% to 76.3%.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among couscous brands worldwide peaked at 94.6% in December 2025 and was lowest at 76.3% in August 2026.

How did search popularity change for couscous brands worldwide in August 2026?

  1. In August 2026, Zeta gained estimated Share of Search among couscous brands worldwide, from 19.5% to 22.9%.

  2. In August 2026, Sainsbury's lost estimated Share of Search among couscous brands worldwide, from 79.7% to 76.3%.

  3. Estimated monthly branded searches for Ainsley Harriott worldwide rose 90% over 11 measured months, from 1K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Casbah worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.

  5. Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

  6. Estimated monthly branded searches for Near East worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Sainsbury's compete?

Sainsbury's is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bacon brands1st of 644.9%Show ranking
Canned fruit brands1st of 647.9%Show ranking
Frozen fruit brands1st of 648.5%Show ranking
Baked beans brands1st of 649.9%Show ranking
Fish finger brands1st of 654.6%Show ranking
Chickpea brands1st of 654.7%Show ranking
Lentil brands1st of 654.7%Show ranking
Couscous brands1st of 676.3%Shown above
Crumpets1st of 680.3%Show ranking
Canned beans brands1st of 683.6%Show ranking
Canned fish brands1st of 685.5%Show ranking
Baking paper brands1st of 697.5%Show ranking
Napkin brands1st of 697.9%Show ranking
Pie brands1st of 698.5%Show ranking

How is Sainsbury's measured?

Brandwave collects information about searches that people make online using Sainsbury's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sainsburys

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How the Brand Demand Index is measured

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