Merchant Gourmet vs Sainsbury's:Which is more popular by branded search?
In August 2026, Sainsbury's had more branded searches than Merchant Gourmet among couscous brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Merchant Gourmet’s 6.6K, and held a 76.3% Share of Search versus Merchant Gourmet’s 0.06%. These are worldwide searches for English-language branded terms.
Follow Merchant Gourmet vs Sainsbury's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Merchant Gourmet or Sainsbury's?
Compare the couscous brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sainsbury's, Merchant Gourmet. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Zeta | Casbah | Merchant Gourmet | Near East | Ainsley Harriott |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.5% | 5.6% | 0.76% | 0.06% | 0.03% | 0.01% |
| Nov 2025 | 93.5% | 5.6% | 0.76% | 0.06% | 0.05% | 0.01% |
| Dec 2025 | 94.6% | 4.7% | 0.63% | 0.04% | 0.02% | <0.01% |
| Jan 2026 | 92.3% | 6.8% | 0.75% | 0.08% | 0.03% | 0.02% |
| Feb 2026 | 90.8% | 8.2% | 0.9% | 0.07% | 0.02% | 0.01% |
| Mar 2026 | 90.8% | 8.2% | 0.9% | 0.07% | 0.02% | <0.01% |
| Apr 2026 | 87.4% | 11.7% | 0.87% | 0.06% | 0.02% | 0.02% |
| May 2026 | 85.1% | 14% | 0.84% | 0.05% | 0.02% | 0.01% |
| Jun 2026 | 82.7% | 16.6% | 0.67% | 0.05% | 0.02% | 0.01% |
| Jul 2026 | 79.7% | 19.5% | 0.65% | 0.05% | 0.02% | 0.01% |
| Aug 2026 | 76.3% | 22.9% | 0.76% | 0.06% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Merchant Gourmet and Sainsbury's comparison changed over the last 12 months?
3 findings
- Sainsbury's was ahead of Merchant Gourmet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Merchant Gourmet’s estimated Share of Search among couscous brands worldwide held steady at 0.06%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among couscous brands worldwide moved from 93.5% to 76.3%, and its estimated monthly branded searches held steady at 9.1M.
How did search popularity change for couscous brands worldwide in August 2026?
2 changes
In August 2026, Sainsbury's lost estimated Share of Search among couscous brands worldwide, from 79.7% to 76.3%.
Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Merchant Gourmet’s and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Merchant Gourmet
1 branded search term
- merchant gourmet
Sainsbury's
1 branded search term
- sainsburys
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.