Brandwave

Couscous brands:Which brands are most popular in search?

In August 2026, Sainsbury's was the most searched among couscous brands worldwide, with an estimated 9.1M branded searches and 76.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's76.3%
  2. Zeta22.9%
  3. Casbah0.76%
  4. Merchant Gourmet0.06%
  5. Near East0.02%
  6. Ainsley Harriott0.02%

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Share of SearchLeaderboard

Compare the couscous brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among couscous brands worldwide, by month

Share of Search by month for Sainsbury's, Zeta. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sZetaCasbahMerchant GourmetNear EastAinsley Harriott
Oct 202593.5%5.6%0.76%0.06%0.03%0.01%
Nov 202593.5%5.6%0.76%0.06%0.05%0.01%
Dec 202594.6%4.7%0.63%0.04%0.02%<0.01%
Jan 202692.3%6.8%0.75%0.08%0.03%0.02%
Feb 202690.8%8.2%0.9%0.07%0.02%0.01%
Mar 202690.8%8.2%0.9%0.07%0.02%<0.01%
Apr 202687.4%11.7%0.87%0.06%0.02%0.02%
May 202685.1%14%0.84%0.05%0.02%0.01%
Jun 202682.7%16.6%0.67%0.05%0.02%0.01%
Jul 202679.7%19.5%0.65%0.05%0.02%0.01%
Aug 202676.3%22.9%0.76%0.06%0.02%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Sainsbury's

    76.3%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -3.4 points.

  2. 2.Zeta

    22.9%

    Held 2nd. 2.7M estimated branded searches, +22.3% vs prior month. Share +3.3 points.

  3. 3.Casbah

    0.76%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  4. 4.Merchant Gourmet

    0.06%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Near East

    0.02%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Ainsley Harriott

    0.02%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among couscous brands worldwide?

In August 2026, Sainsbury's was the most searched among couscous brands worldwide, with an estimated 9.1M branded searches and 76.3% estimated Share of Search within this set. Zeta is in 2nd place, 53.4 percentage points behind at 22.9% Share of Search.

Global couscous brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sainsbury's93.5% → 76.3%94.6%Dec 202576.3%Aug 20261st
Zeta5.6% → 22.9%22.9%Aug 20264.7%Dec 20252nd
Casbah0.76%0.9%Mar 20260.63%Dec 20253rd
Merchant Gourmet0.06%0.08%Jan 20260.04%Dec 20254th
Near East0.03% → 0.02%0.05%Nov 20250.02%Jun 20265th
Ainsley Harriott0.01% → 0.02%0.02%Jan 2026<0.01%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among couscous brands worldwide decreased from 93.5% to 76.3%.
  • Across the 11 months ending August 2026, Zeta’s estimated Share of Search among couscous brands worldwide increased from 5.6% to 22.9%.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among couscous brands worldwide peaked at 94.6% in December 2025 and was lowest at 76.3% in August 2026.
  • Across the 11 months ending August 2026, Zeta’s estimated Share of Search among couscous brands worldwide peaked at 22.9% in August 2026 and was lowest at 4.7% in December 2025.
  • Across the 11 months ending August 2026, Casbah, Merchant Gourmet, Near East and Ainsley Harriott held steady: their estimated Share of Search among couscous brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for couscous brands worldwide in August 2026?

  1. In August 2026, Zeta gained estimated Share of Search among couscous brands worldwide, from 19.5% to 22.9%.

  2. In August 2026, Sainsbury's lost estimated Share of Search among couscous brands worldwide, from 79.7% to 76.3%.

  3. Estimated monthly branded searches for Ainsley Harriott worldwide rose 90% over 11 measured months, from 1K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Casbah worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.

  5. Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

  6. Estimated monthly branded searches for Near East worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

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