Near East vs Sainsbury's:Which is more popular by branded search?
In August 2026, Sainsbury's had more branded searches than Near East among couscous brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Near East’s 2.4K, and held a 76.3% Share of Search versus Near East’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Near East or Sainsbury's?
Compare the couscous brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sainsbury's, Near East. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Zeta | Casbah | Merchant Gourmet | Near East | Ainsley Harriott |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.5% | 5.6% | 0.76% | 0.06% | 0.03% | 0.01% |
| Nov 2025 | 93.5% | 5.6% | 0.76% | 0.06% | 0.05% | 0.01% |
| Dec 2025 | 94.6% | 4.7% | 0.63% | 0.04% | 0.02% | <0.01% |
| Jan 2026 | 92.3% | 6.8% | 0.75% | 0.08% | 0.03% | 0.02% |
| Feb 2026 | 90.8% | 8.2% | 0.9% | 0.07% | 0.02% | 0.01% |
| Mar 2026 | 90.8% | 8.2% | 0.9% | 0.07% | 0.02% | <0.01% |
| Apr 2026 | 87.4% | 11.7% | 0.87% | 0.06% | 0.02% | 0.02% |
| May 2026 | 85.1% | 14% | 0.84% | 0.05% | 0.02% | 0.01% |
| Jun 2026 | 82.7% | 16.6% | 0.67% | 0.05% | 0.02% | 0.01% |
| Jul 2026 | 79.7% | 19.5% | 0.65% | 0.05% | 0.02% | 0.01% |
| Aug 2026 | 76.3% | 22.9% | 0.76% | 0.06% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Near East and Sainsbury's comparison changed over the last 12 months?
3 findings
- Sainsbury's was ahead of Near East in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Near East’s estimated Share of Search among couscous brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among couscous brands worldwide moved from 93.5% to 76.3%, and its estimated monthly branded searches held steady at 9.1M.
How did search popularity change for couscous brands worldwide in August 2026?
2 changes
In August 2026, Sainsbury's lost estimated Share of Search among couscous brands worldwide, from 79.7% to 76.3%.
Estimated monthly branded searches for Near East worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Near East’s and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Near East
1 branded search term
- near east couscous
Sainsbury's
1 branded search term
- sainsburys
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