How popular isNear East in search?
In August 2026, there were an estimated 2.4K branded searches for Near East worldwide which is down 17.2% over the last 11 months. Near East holds 0.02% estimated Share of Search among couscous brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sainsbury's76.3%- Zeta22.9%
- Casbah0.76%
Merchant Gourmet0.06%
Near East0.02%- Ainsley Harriott0.02%
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Which couscous brands compete with Near East?
Share of Search by month for Sainsbury's, Zeta, Near East. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Zeta | Casbah | Merchant Gourmet | Near East | Ainsley Harriott |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.5% | 5.6% | 0.76% | 0.06% | 0.03% | 0.01% |
| Nov 2025 | 93.5% | 5.6% | 0.76% | 0.06% | 0.05% | 0.01% |
| Dec 2025 | 94.6% | 4.7% | 0.63% | 0.04% | 0.02% | <0.01% |
| Jan 2026 | 92.3% | 6.8% | 0.75% | 0.08% | 0.03% | 0.02% |
| Feb 2026 | 90.8% | 8.2% | 0.9% | 0.07% | 0.02% | 0.01% |
| Mar 2026 | 90.8% | 8.2% | 0.9% | 0.07% | 0.02% | <0.01% |
| Apr 2026 | 87.4% | 11.7% | 0.87% | 0.06% | 0.02% | 0.02% |
| May 2026 | 85.1% | 14% | 0.84% | 0.05% | 0.02% | 0.01% |
| Jun 2026 | 82.7% | 16.6% | 0.67% | 0.05% | 0.02% | 0.01% |
| Jul 2026 | 79.7% | 19.5% | 0.65% | 0.05% | 0.02% | 0.01% |
| Aug 2026 | 76.3% | 22.9% | 0.76% | 0.06% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.3% | 9.1M | 0% | -3.4 points | |
| 2, held 2nd | 22.9% | 2.7M | +22.3% | +3.3 points | |
| 3, held 3rd | 0.76% | 90.5K | +22.3% | +0.1 points | |
| 4, held 4th | 0.06% | 6.6K | +22.2% | 0 points | |
| 5, held 5th | 0.02% | 2.4K | 0% | 0 points | |
| 6, held 6th | 0.02% | 1.9K | +18.8% | 0 points |
76.3%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -3.4 points.
2.Zeta
22.9%
Held 2nd. 2.7M estimated branded searches, +22.3% vs prior month. Share +3.3 points.
3.Casbah
0.76%
Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
0.06%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
0.02%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.02%
Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.
Compare search popularity between Near East and its closest rivals
How has branded search demand for Near East changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Near East worldwide fell from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Near East’s estimated Share of Search among couscous brands worldwide held steady, from 0.03% to 0.02%.
How did search popularity change for couscous brands worldwide in August 2026?
6 changes
In August 2026, Zeta gained estimated Share of Search among couscous brands worldwide, from 19.5% to 22.9%.
In August 2026, Sainsbury's lost estimated Share of Search among couscous brands worldwide, from 79.7% to 76.3%.
Estimated monthly branded searches for Ainsley Harriott worldwide rose 90% over 11 measured months, from 1K to 1.9K in August 2026.
Estimated monthly branded searches for Casbah worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.
Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.
Estimated monthly branded searches for Near East worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How is Near East measured?
Brandwave collects information about searches that people make online using Near East’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- near east couscous
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