Merchant Gourmet vs Near East:Which is more popular by branded search?

Name: Merchant Gourmet vs Near East: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Merchant Gourmet had more branded searches than Near East among couscous brands worldwide. Merchant Gourmet was estimated to have 6.6K branded searches compared to Near East’s 2.4K, and held a 0.06% Share of Search versus Near East’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among couscous brands worldwide in August 2026Which is more popular in search, Merchant Gourmet or Near East?

Merchant Gourmet0.06%6.6K searches

vs

Near East0.02%2.4K searches

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Which is more popular in search, Merchant Gourmet or Near East?

Compare the couscous brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

View monthly share of search table

Month	Sainsbury's	Zeta	Casbah	Merchant Gourmet	Near East	Ainsley Harriott
Oct 2025	93.5%	5.6%	0.76%	0.06%	0.03%	0.01%
Nov 2025	93.5%	5.6%	0.76%	0.06%	0.05%	0.01%
Dec 2025	94.6%	4.7%	0.63%	0.04%	0.02%	<0.01%
Jan 2026	92.3%	6.8%	0.75%	0.08%	0.03%	0.02%
Feb 2026	90.8%	8.2%	0.9%	0.07%	0.02%	0.01%
Mar 2026	90.8%	8.2%	0.9%	0.07%	0.02%	<0.01%
Apr 2026	87.4%	11.7%	0.87%	0.06%	0.02%	0.02%
May 2026	85.1%	14%	0.84%	0.05%	0.02%	0.01%
Jun 2026	82.7%	16.6%	0.67%	0.05%	0.02%	0.01%
Jul 2026	79.7%	19.5%	0.65%	0.05%	0.02%	0.01%
Aug 2026	76.3%	22.9%	0.76%	0.06%	0.02%	0.02%
Sep 2026	—	—	—	—	—	—

How has the Merchant Gourmet and Near East comparison changed over the last 12 months?

3 findings

Merchant Gourmet was ahead of Near East in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Merchant Gourmet’s estimated Share of Search among couscous brands worldwide held steady at 0.06%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
Across the 11 months ending August 2026, Near East’s estimated Share of Search among couscous brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for couscous brands worldwide in August 2026?

2 changes

Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.
Estimated monthly branded searches for Near East worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Merchant Gourmet’s and Near East’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.