Findus vs Sainsbury's:Which is searched more?
In August 2026, Sainsbury's had more branded searches than Findus among fish finger brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Findus’ 390, and held a 54.4% Share of Search versus Findus’ <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Findus or Sainsbury's?
Compare the fish finger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sainsbury's, Findus. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Findus |
|---|---|---|
| Oct 2025 | 54.3% | <0.01% |
| Nov 2025 | 49.3% | <0.01% |
| Dec 2025 | 49.6% | <0.01% |
| Jan 2026 | 54.1% | <0.01% |
| Feb 2026 | 54.1% | <0.01% |
| Mar 2026 | 54.2% | <0.01% |
| Apr 2026 | 54.3% | <0.01% |
| May 2026 | 54.3% | <0.01% |
| Jun 2026 | 59.2% | <0.01% |
| Jul 2026 | 54.4% | <0.01% |
| Aug 2026 | 54.4% | <0.01% |
| Sep 2026 | — | — |
How has the Findus and Sainsbury's comparison changed over the last 12 months?
3 findings
- Sainsbury's was ahead of Findus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Findus’ estimated Share of Search among fish finger brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among fish finger brands worldwide moved from 54.3% to 54.4%, and its estimated monthly branded searches held steady at 9.1M.
How did search popularity change for fish finger brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Findus worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Findus’ and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Findus
1 branded search term
- findus fish
Sainsbury's
1 branded search term
- sainsburys
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.