Reynolds vs Sainsbury's:Which is searched more?
In August 2026, Sainsbury's had more branded searches than Reynolds among baking paper brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Reynolds’ 110K, and held a 97.5% Share of Search versus Reynolds’ 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Reynolds or Sainsbury's?
Compare the baking paper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sainsbury's, Reynolds. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Reynolds |
|---|---|---|
| Oct 2025 | 98% | 1.2% |
| Nov 2025 | 97.5% | 1.2% |
| Dec 2025 | 97.9% | 0.97% |
| Jan 2026 | 97.6% | 1.4% |
| Feb 2026 | 97.4% | 1.4% |
| Mar 2026 | 97.3% | 1.2% |
| Apr 2026 | 98% | 1.2% |
| May 2026 | 98.1% | 1.2% |
| Jun 2026 | 97.8% | 1.4% |
| Jul 2026 | 98.2% | 1.2% |
| Aug 2026 | 97.5% | 1.2% |
| Sep 2026 | — | — |
How has the Reynolds and Sainsbury's comparison changed over the last 12 months?
3 findings
- Sainsbury's was ahead of Reynolds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Reynolds’ estimated Share of Search among baking paper brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among baking paper brands worldwide moved from 98% to 97.5%, and its estimated monthly branded searches held steady at 9.1M.
How did search popularity change for baking paper brands worldwide in August 2026?
2 changes
In August 2026, Kirkland Signature overtook Reynolds to rank 2nd among baking paper brands worldwide, at 1.2%.
In August 2026, Sainsbury's lost estimated Share of Search among baking paper brands worldwide, from 98.2% to 97.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Reynolds’ and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Reynolds
1 branded search term
- reynolds
Sainsbury's
1 branded search term
- sainsburys
Put your own brand in this comparison
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