Brandwave

How popular isKirkland Signature in search?

In August 2026, there were an estimated 110K branded searches for Kirkland Signature worldwide which is up 81.8% over the last 11 months. Kirkland Signature holds 1.2% estimated Share of Search among baking paper brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's97.5%
  2. Kirkland Signature1.2%
  3. Reynolds1.2%
  4. GoodCook0.07%
  5. If You Care0.02%
  6. Bacofoil0.02%
Kirkland Signature website (opens in a new tab)

Follow Kirkland Signature and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which baking paper brands compete with Kirkland Signature?

Kirkland Signature against baking paper brands worldwide, by month

Share of Search by month for Sainsbury's, Kirkland Signature. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sKirkland SignatureReynoldsGoodCookIf You CareBacofoil
Oct 202598%0.65%1.2%0.07%0.03%0.03%
Nov 202597.5%1.2%1.2%0.07%0.03%0.03%
Dec 202598%0.97%0.97%0.06%0.02%0.02%
Jan 202697.6%0.79%1.4%0.07%0.03%0.03%
Feb 202697.5%0.96%1.4%0.07%0.03%0.02%
Mar 202697.3%1.4%1.2%0.07%0.03%0.02%
Apr 202698.1%0.65%1.2%0.07%0.03%0.02%
May 202698.1%0.65%1.2%0.06%0.02%0.02%
Jun 202697.8%0.65%1.4%0.06%0.02%0.02%
Jul 202698.2%0.53%1.2%0.06%0.02%0.02%
Aug 202697.5%1.2%1.2%0.07%0.02%0.02%
Sep 2026——————

  1. 1.Sainsbury's

    97.5%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Kirkland Signature

    1.2%

    Moved from 3rd to 2nd. 110K estimated branded searches, +122.2% vs prior month. Share +0.6 points.

  3. 3.Reynolds

    1.2%

    Moved from 2nd to 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.GoodCook

    0.07%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.If You Care

    0.02%

    Moved from 6th to 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  6. 6.Bacofoil

    0.02%

    Moved from 5th to 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kirkland Signature and its closest rivals

How has branded search demand for Kirkland Signature changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kirkland Signature worldwide rose from 60.5K to 110K.
  • Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among baking paper brands worldwide increased from 0.65% to 1.2%.
  • Across the 11 months ending August 2026, Kirkland Signature rose from 3rd to 2nd among baking paper brands worldwide.

How did search popularity change for baking paper brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature overtook Reynolds to rank 2nd among baking paper brands worldwide, at 1.2%.

  2. In August 2026, Sainsbury's lost estimated Share of Search among baking paper brands worldwide, from 98.2% to 97.5%.

  3. In August 2026, If You Care rose from 6th to 5th among baking paper brands worldwide.

  4. In August 2026, Bacofoil fell from 5th to 6th among baking paper brands worldwide.

Where does Kirkland Signature compete?

Kirkland Signature is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baking paper brands2nd of 61.2%Shown above
Napkin brands2nd of 61.2%Show ranking
Bin liner brands2nd of 612.3%Show ranking
Food wrap brands3rd of 619.6%Show ranking
Tissue brands2nd of 536.9%Show ranking
Aluminium foil brands1st of 645.5%Show ranking
Paper towel brands1st of 556.3%Show ranking
Toilet paper brands1st of 563.1%Show ranking
Nuts1st of 669.6%Show ranking

How is Kirkland Signature measured?

Brandwave collects information about searches that people make online using Kirkland Signature’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kirkland signature

Do you work for Kirkland Signature? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kirkland Signature your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free