Brandwave

Nuts:Which brands are most popular in search?

In August 2026, Kirkland Signature was the most searched among nuts worldwide, with an estimated 110K branded searches and 69.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kirkland Signature69.6%
  2. Blue Diamond14%
  3. Wonderful11.4%
  4. Planters2.3%
  5. Fisher1.8%
  6. Emerald0.82%

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Share of SearchLeaderboard

Compare the nuts people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among nuts worldwide, by month

Share of Search by month for Kirkland Signature, Blue Diamond, Wonderful, Planters. The figures are in the table below the chart.

View monthly share of search table
MonthKirkland SignatureBlue DiamondWonderfulPlantersFisherEmerald
Oct 202553.5%19.6%19.6%3.2%2.6%1.4%
Nov 202569.2%14%11.4%2.8%1.8%0.82%
Dec 202565%13.1%16%3.2%2.1%0.59%
Jan 202656.1%20.5%16.8%3.3%2.2%0.99%
Feb 202658.6%17.6%17.6%3.5%1.9%0.79%
Mar 202671.8%11.8%11.8%2.3%1.5%0.69%
Apr 202653.7%19.7%19.7%3.2%2.6%1.2%
May 202653.8%19.8%19.8%3.2%2.6%0.89%
Jun 202657.6%17.2%17.2%4.2%2.8%0.95%
Jul 202650.9%22.8%18.6%3.7%3%1%
Aug 202669.6%14%11.4%2.3%1.8%0.82%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Kirkland Signature

    69.6%

    Held 1st. 110K estimated branded searches, +122.2% vs prior month. Share +18.7 points.

  2. 2.Blue Diamond

    14%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -8.8 points.

  3. 3.Wonderful

    11.4%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -7.2 points.

  4. 4.Planters

    2.3%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -1.4 points.

  5. 5.Fisher

    1.8%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -1.1 points.

  6. 6.Emerald

    0.82%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among nuts worldwide?

In August 2026, Kirkland Signature was the most searched among nuts worldwide, with an estimated 110K branded searches and 69.6% estimated Share of Search within this set. Blue Diamond is in 2nd place, 55.5 percentage points behind at 14% Share of Search.

Global nuts, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kirkland Signature53.5% → 69.6%71.8%Mar 202650.9%Jul 20261st
Blue Diamond19.6% → 14%22.8%Jul 202611.8%Mar 20262nd
Wonderful19.6% → 11.4%19.8%May 202611.4%Nov 20253rd
Planters3.2% → 2.3%4.2%Jun 20262.3%Aug 20264th
Fisher2.6% → 1.8%3%Jul 20261.5%Mar 20265th
Emerald1.4% → 0.82%1.4%Oct 20250.59%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among nuts worldwide increased from 53.5% to 69.6%.
  • Across the 11 months ending August 2026, Blue Diamond’s estimated Share of Search among nuts worldwide decreased from 19.6% to 14%.
  • Across the 11 months ending August 2026, Wonderful’s estimated Share of Search among nuts worldwide decreased from 19.6% to 11.4%.
  • Across the 11 months ending August 2026, Planters’ estimated Share of Search among nuts worldwide decreased from 3.2% to 2.3%.
  • Across the 11 months ending August 2026, Fisher’s estimated Share of Search among nuts worldwide decreased from 2.6% to 1.8%.
  • Across the 11 months ending August 2026, Emerald’s estimated Share of Search among nuts worldwide decreased from 1.4% to 0.82%.
  • Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among nuts worldwide peaked at 71.8% in March 2026 and was lowest at 50.9% in July 2026.
  • Across the 11 months ending August 2026, Blue Diamond’s estimated Share of Search among nuts worldwide peaked at 22.8% in July 2026 and was lowest at 11.8% in March 2026.
  • Across the 11 months ending August 2026, Wonderful’s estimated Share of Search among nuts worldwide peaked at 19.8% in May 2026 and was lowest at 11.4% in November 2025.
  • Across the 11 months ending August 2026, Planters’ estimated Share of Search among nuts worldwide peaked at 4.2% in June 2026 and was lowest at 2.3% in August 2026.
  • Across the 11 months ending August 2026, Fisher’s estimated Share of Search among nuts worldwide peaked at 3% in July 2026 and was lowest at 1.5% in March 2026.

How did search popularity change for nuts worldwide in August 2026?

  1. In August 2026, Kirkland Signature gained estimated Share of Search among nuts worldwide, from 50.9% to 69.6%.

  2. In August 2026, Blue Diamond lost estimated Share of Search among nuts worldwide, from 22.8% to 14%.

  3. In August 2026, Wonderful lost estimated Share of Search among nuts worldwide, from 18.6% to 11.4%.

  4. In August 2026, Planters lost estimated Share of Search among nuts worldwide, from 3.7% to 2.3%.

  5. In August 2026, Fisher lost estimated Share of Search among nuts worldwide, from 3% to 1.8%.

  6. Estimated monthly branded searches for Emerald worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

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