Brandwave

How popular isBlue Diamond in search?

In August 2026, there were an estimated 22.2K branded searches for Blue Diamond worldwide which held steady over the last 11 months. Blue Diamond holds 14% estimated Share of Search among nuts worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kirkland Signature69.6%
  2. Blue Diamond14%
  3. Wonderful11.4%
  4. Planters2.3%
  5. Fisher1.8%
  6. Emerald0.82%
Blue Diamond website (opens in a new tab)

Follow Blue Diamond and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which nuts compete with Blue Diamond?

Blue Diamond against nuts worldwide, by month

Share of Search by month for Kirkland Signature, Blue Diamond, Wonderful, Planters. The figures are in the table below the chart.

View monthly share of search table
MonthKirkland SignatureBlue DiamondWonderfulPlantersFisherEmerald
Oct 202553.5%19.6%19.6%3.2%2.6%1.4%
Nov 202569.2%14%11.4%2.8%1.8%0.82%
Dec 202565%13.1%16%3.2%2.1%0.59%
Jan 202656.1%20.5%16.8%3.3%2.2%0.99%
Feb 202658.6%17.6%17.6%3.5%1.9%0.79%
Mar 202671.8%11.8%11.8%2.3%1.5%0.69%
Apr 202653.7%19.7%19.7%3.2%2.6%1.2%
May 202653.8%19.8%19.8%3.2%2.6%0.89%
Jun 202657.6%17.2%17.2%4.2%2.8%0.95%
Jul 202650.9%22.8%18.6%3.7%3%1%
Aug 202669.6%14%11.4%2.3%1.8%0.82%
Sep 2026——————

  1. 1.Kirkland Signature

    69.6%

    Held 1st. 110K estimated branded searches, +122.2% vs prior month. Share +18.7 points.

  2. 2.Blue Diamond

    14%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -8.8 points.

  3. 3.Wonderful

    11.4%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -7.2 points.

  4. 4.Planters

    2.3%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -1.4 points.

  5. 5.Fisher

    1.8%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -1.1 points.

  6. 6.Emerald

    0.82%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share -0.2 points.

Compare search popularity between Blue Diamond and its closest rivals

How has branded search demand for Blue Diamond changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Blue Diamond worldwide held steady at 22.2K.
  • Across the 11 months ending August 2026, Blue Diamond’s estimated Share of Search among nuts worldwide decreased from 19.6% to 14%.
  • Across the 11 months ending August 2026, Blue Diamond’s estimated Share of Search among nuts worldwide peaked at 22.8% in July 2026 and was lowest at 11.8% in March 2026.

How did search popularity change for nuts worldwide in August 2026?

  1. In August 2026, Kirkland Signature gained estimated Share of Search among nuts worldwide, from 50.9% to 69.6%.

  2. In August 2026, Blue Diamond lost estimated Share of Search among nuts worldwide, from 22.8% to 14%.

  3. In August 2026, Wonderful lost estimated Share of Search among nuts worldwide, from 18.6% to 11.4%.

  4. In August 2026, Planters lost estimated Share of Search among nuts worldwide, from 3.7% to 2.3%.

  5. In August 2026, Fisher lost estimated Share of Search among nuts worldwide, from 3% to 1.8%.

  6. Estimated monthly branded searches for Emerald worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

Where does Blue Diamond compete?

Blue Diamond is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden centres4th of 68%Show ranking
Nuts2nd of 614%Shown above

How is Blue Diamond measured?

Brandwave collects information about searches that people make online using Blue Diamond’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • blue diamond almonds

Do you work for Blue Diamond? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Blue Diamond your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free