Brandwave

How popular isEmerald in search?

In August 2026, there were an estimated 1.3K branded searches for Emerald worldwide which is down 18.8% over the last 11 months. Emerald holds 0.25% estimated Share of Search among nuts worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Blue Diamond74.2%
  2. Kirkland Signature20.9%
  3. Wonderful3.4%
  4. Planters0.68%
  5. Fisher0.55%
  6. Emerald0.25%
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Which nuts compete with Emerald?

Emerald against nuts worldwide, by month

Share of Search by month for Blue Diamond, Kirkland Signature, Wonderful, Emerald. The figures are in the table below the chart.

View monthly share of search table
MonthBlue DiamondKirkland SignatureWonderfulPlantersFisherEmerald
Oct 202578.1%14.6%5.4%0.87%0.7%0.39%
Nov 202570.3%23.9%3.9%0.96%0.63%0.28%
Dec 202572.6%20.5%5%1%0.67%0.19%
Jan 202679%14.8%4.4%0.88%0.58%0.26%
Feb 202679%15%4.5%0.89%0.49%0.2%
Mar 202670.2%24.3%4%0.79%0.52%0.23%
Apr 202678.1%14.6%5.4%0.87%0.7%0.31%
May 202681.2%12.6%4.6%0.75%0.6%0.21%
Jun 202681.6%12.8%3.8%0.93%0.61%0.21%
Jul 202683.9%10.6%3.9%0.77%0.62%0.21%
Aug 202674.2%20.9%3.4%0.68%0.55%0.25%
Sep 2026——————
  1. Held 1st. 390K estimated branded searches, 0% vs prior month. Share -9.7 points.

  2. Held 2nd. 110K estimated branded searches, +122.2% vs prior month. Share +10.3 points.

  3. 3.Wonderful

    3.4%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Planters

    0.68%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Fisher

    0.55%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Emerald

    0.25%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare search popularity between Emerald and its closest rivals

How has branded search demand for Emerald changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Emerald worldwide fell from 1.6K to 1.3K.
  • Across the 11 months ending August 2026, Emerald’s estimated Share of Search among nuts worldwide held steady, from 0.39% to 0.25%.

How did search popularity change for nuts worldwide in August 2026?

  1. In August 2026, Kirkland Signature gained estimated Share of Search among nuts worldwide, from 10.6% to 20.9%.

  2. In August 2026, Blue Diamond lost estimated Share of Search among nuts worldwide, from 83.9% to 74.2%.

  3. Estimated monthly branded searches for Emerald worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  4. Estimated monthly branded searches for Wonderful worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How is Emerald measured?

Brandwave collects information about searches that people make online using Emerald’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • emerald nuts

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How the Brand Demand Index is measured

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Is Emerald your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.