Brandwave

How popular isKirkland Signature in search?

In August 2026, there were an estimated 110K branded searches for Kirkland Signature worldwide which is up 81.8% over the last 11 months. Kirkland Signature holds 69.6% estimated Share of Search among nuts worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kirkland Signature69.6%
  2. Blue Diamond14%
  3. Wonderful11.4%
  4. Planters2.3%
  5. Fisher1.8%
  6. Emerald0.82%
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Which nuts compete with Kirkland Signature?

Kirkland Signature against nuts worldwide, by month

Share of Search by month for Kirkland Signature, Blue Diamond, Wonderful, Planters. The figures are in the table below the chart.

View monthly share of search table
MonthKirkland SignatureBlue DiamondWonderfulPlantersFisherEmerald
Oct 202553.5%19.6%19.6%3.2%2.6%1.4%
Nov 202569.2%14%11.4%2.8%1.8%0.82%
Dec 202565%13.1%16%3.2%2.1%0.59%
Jan 202656.1%20.5%16.8%3.3%2.2%0.99%
Feb 202658.6%17.6%17.6%3.5%1.9%0.79%
Mar 202671.8%11.8%11.8%2.3%1.5%0.69%
Apr 202653.7%19.7%19.7%3.2%2.6%1.2%
May 202653.8%19.8%19.8%3.2%2.6%0.89%
Jun 202657.6%17.2%17.2%4.2%2.8%0.95%
Jul 202650.9%22.8%18.6%3.7%3%1%
Aug 202669.6%14%11.4%2.3%1.8%0.82%
Sep 2026——————

  1. 1.Kirkland Signature

    69.6%

    Held 1st. 110K estimated branded searches, +122.2% vs prior month. Share +18.7 points.

  2. 2.Blue Diamond

    14%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -8.8 points.

  3. 3.Wonderful

    11.4%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -7.2 points.

  4. 4.Planters

    2.3%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -1.4 points.

  5. 5.Fisher

    1.8%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -1.1 points.

  6. 6.Emerald

    0.82%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share -0.2 points.

Compare search popularity between Kirkland Signature and its closest rivals

How has branded search demand for Kirkland Signature changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kirkland Signature worldwide rose from 60.5K to 110K.
  • Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among nuts worldwide increased from 53.5% to 69.6%.
  • Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among nuts worldwide peaked at 71.8% in March 2026 and was lowest at 50.9% in July 2026.

How did search popularity change for nuts worldwide in August 2026?

  1. In August 2026, Kirkland Signature gained estimated Share of Search among nuts worldwide, from 50.9% to 69.6%.

  2. In August 2026, Blue Diamond lost estimated Share of Search among nuts worldwide, from 22.8% to 14%.

  3. In August 2026, Wonderful lost estimated Share of Search among nuts worldwide, from 18.6% to 11.4%.

  4. In August 2026, Planters lost estimated Share of Search among nuts worldwide, from 3.7% to 2.3%.

  5. In August 2026, Fisher lost estimated Share of Search among nuts worldwide, from 3% to 1.8%.

  6. Estimated monthly branded searches for Emerald worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

Where does Kirkland Signature compete?

Kirkland Signature is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baking paper brands2nd of 61.2%Show ranking
Napkin brands2nd of 61.2%Show ranking
Bin liner brands2nd of 612.3%Show ranking
Food wrap brands3rd of 619.6%Show ranking
Tissue brands2nd of 536.9%Show ranking
Aluminium foil brands1st of 645.5%Show ranking
Paper towel brands1st of 556.3%Show ranking
Toilet paper brands1st of 563.1%Show ranking
Nuts1st of 669.6%Shown above

How is Kirkland Signature measured?

Brandwave collects information about searches that people make online using Kirkland Signature’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kirkland signature

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How the Brand Demand Index is measured

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