Brandwave

How popular isKirkland Signature in search?

In August 2026, there were an estimated 110K branded searches for Kirkland Signature worldwide which is up 81.8% over the last 11 months. Kirkland Signature holds 12.3% estimated Share of Search among bin liner brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hippo75.2%
  2. Kirkland Signature12.3%
  3. Simplehuman8.3%
  4. Hefty3.7%
  5. Glad0.27%
  6. Ruffies0.21%
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Which bin liner brands compete with Kirkland Signature?

Kirkland Signature against bin liner brands worldwide, by month

Share of Search by month for Hippo, Kirkland Signature, Simplehuman, Hefty. The figures are in the table below the chart.

View monthly share of search table
MonthHippoKirkland SignatureSimplehumanHeftyGladRuffies
Oct 202581.3%7.3%6%4.9%0.23%0.23%
Nov 202575.8%12.4%6.8%4.6%0.21%0.27%
Dec 202574.6%12.2%8.2%4.5%0.21%0.27%
Jan 202674.8%8.2%8.2%8.2%0.27%0.27%
Feb 202679.7%8.8%7.2%3.9%0.19%0.23%
Mar 202673.7%14.8%6.6%4.4%0.21%0.21%
Apr 202680.9%7.3%7.3%4%0.23%0.29%
May 202681%7.3%7.3%4%0.23%0.23%
Jun 202682.1%7.4%6%4%0.23%0.23%
Jul 202678.9%7.1%8.7%4.7%0.27%0.27%
Aug 202675.2%12.3%8.3%3.7%0.27%0.21%
Sep 2026——————

  1. 1.Hippo

    75.2%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share -3.7 points.

  2. 2.Kirkland Signature

    12.3%

    Moved from 3rd to 2nd. 110K estimated branded searches, +122.2% vs prior month. Share +5.2 points.

  3. 3.Simplehuman

    8.3%

    Moved from 2nd to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share -0.4 points.

  4. 4.Hefty

    3.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Glad

    0.27%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.Ruffies

    0.21%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Kirkland Signature and its closest rivals

How has branded search demand for Kirkland Signature changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kirkland Signature worldwide rose from 60.5K to 110K.
  • Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among bin liner brands worldwide increased from 7.3% to 12.3%.
  • Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among bin liner brands worldwide peaked at 14.8% in March 2026 and was lowest at 7.1% in July 2026.

How did search popularity change for bin liner brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature overtook Simplehuman to rank 2nd among bin liner brands worldwide, at 12.3%.

  2. In August 2026, Hippo lost estimated Share of Search among bin liner brands worldwide, from 78.9% to 75.2%.

  3. In August 2026, Hefty lost estimated Share of Search among bin liner brands worldwide, from 4.7% to 3.7%.

  4. Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

Where does Kirkland Signature compete?

Kirkland Signature is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baking paper brands2nd of 61.2%Show ranking
Napkin brands2nd of 61.2%Show ranking
Bin liner brands2nd of 612.3%Shown above
Food wrap brands3rd of 619.6%Show ranking
Tissue brands2nd of 536.9%Show ranking
Aluminium foil brands1st of 645.5%Show ranking
Paper towel brands1st of 556.3%Show ranking
Toilet paper brands1st of 563.1%Show ranking
Nuts1st of 669.6%Show ranking

How is Kirkland Signature measured?

Brandwave collects information about searches that people make online using Kirkland Signature’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kirkland signature

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How the Brand Demand Index is measured

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