How popular isKirkland Signature in search?
In August 2026, there were an estimated 110K branded searches for Kirkland Signature worldwide which is up 81.8% over the last 11 months. Kirkland Signature holds 45.5% estimated Share of Search among aluminium foil brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kirkland Signature45.5%
Reynolds45.5%- Alcan7.5%
- If You Care0.79%
Bacofoil0.66%
Foil Pro0.06%
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Which aluminium foil brands compete with Kirkland Signature?
Share of Search by month for Kirkland Signature, Reynolds, Alcan. The figures are in the table below the chart.
View monthly share of search table
| Month | Kirkland Signature | Reynolds | Alcan | If You Care | Bacofoil | Foil Pro |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 55.6% | 11.2% | 1.2% | 1.2% | 0.24% |
| Nov 2025 | 44.5% | 44.5% | 9% | 0.97% | 0.97% | 0.16% |
| Dec 2025 | 44.5% | 44.5% | 9% | 0.97% | 0.97% | 0.13% |
| Jan 2026 | 31.2% | 56.9% | 9.4% | 1.2% | 1% | 0.25% |
| Feb 2026 | 35.8% | 53.2% | 8.8% | 1.2% | 0.92% | 0.1% |
| Mar 2026 | 49.7% | 40.5% | 8.2% | 0.88% | 0.7% | 0.08% |
| Apr 2026 | 31.4% | 57.1% | 9.4% | 1.2% | 0.83% | 0.07% |
| May 2026 | 31.5% | 57.2% | 9.4% | 0.99% | 0.83% | 0.06% |
| Jun 2026 | 27.9% | 62.2% | 8.3% | 0.74% | 0.74% | 0.05% |
| Jul 2026 | 27.4% | 60.8% | 10% | 0.88% | 0.88% | 0.06% |
| Aug 2026 | 45.5% | 45.5% | 7.5% | 0.79% | 0.66% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 45.5% | 110K | +122.2% | +18.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 45.5% | 110K | 0% | -15.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 7.5% | 18.1K | 0% | -2.5 points | |
| 4, moved from 5th to 4th | 0.79% | 1.9K | +18.8% | -0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.66% | 1.6K | 0% | -0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.06% | 140 | +27.3% | 0 points |
45.5%
Moved from 2nd to 1st. 110K estimated branded searches, +122.2% vs prior month. Share +18.1 points.
2.
Reynolds45.5%
Moved from 1st to 2nd. 110K estimated branded searches, 0% vs prior month. Share -15.3 points.
3.Alcan
7.5%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.5 points.
0.79%
Moved from 5th to 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.1 points.
5.
Bacofoil0.66%
Moved from 4th to 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Foil Pro0.06%
Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.
Compare search popularity between Kirkland Signature and its closest rivals
- Kirkland Signature vs Reynolds: compare search popularity
- Kirkland Signature vs Alcan: compare search popularity
- Kirkland Signature vs If You Care: compare search popularity
- Kirkland Signature vs Bacofoil: compare search popularity
- Kirkland Signature vs Foil Pro: compare search popularity
- Compare Kirkland Signature with any brand
How has branded search demand for Kirkland Signature changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kirkland Signature worldwide rose from 60.5K to 110K.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among aluminium foil brands worldwide increased from 30.6% to 45.5%.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among aluminium foil brands worldwide peaked at 49.7% in March 2026 and was lowest at 27.4% in July 2026.
- Across the 11 months ending August 2026, Kirkland Signature rose from 2nd to 1st among aluminium foil brands worldwide.
How did search popularity change for aluminium foil brands worldwide in August 2026?
6 changes
In August 2026, Kirkland Signature overtook Reynolds to take the highest estimated Share of Search among aluminium foil brands worldwide, at 45.5%.
In August 2026, Reynolds lost estimated Share of Search among aluminium foil brands worldwide, from 60.8% to 45.5%.
In August 2026, Alcan lost estimated Share of Search among aluminium foil brands worldwide, from 10% to 7.5%.
In August 2026, If You Care rose from 5th to 4th among aluminium foil brands worldwide.
In August 2026, Bacofoil fell from 4th to 5th among aluminium foil brands worldwide.
Estimated monthly branded searches for Foil Pro worldwide fell 70.8% over 11 measured months, from 480 to 140 in August 2026.
Where does Kirkland Signature compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baking paper brands | 2nd of 6 | 1.2% | Show ranking |
| Napkin brands | 2nd of 6 | 1.2% | Show ranking |
| Bin liner brands | 2nd of 6 | 12.3% | Show ranking |
| Food wrap brands | 3rd of 6 | 19.6% | Show ranking |
| Tissue brands | 2nd of 5 | 36.9% | Show ranking |
| Aluminium foil brands | 1st of 6 | 45.5% | Shown above |
| Paper towel brands | 1st of 5 | 56.3% | Show ranking |
| Toilet paper brands | 1st of 5 | 63.1% | Show ranking |
| Nuts | 1st of 6 | 69.6% | Show ranking |
How is Kirkland Signature measured?
Brandwave collects information about searches that people make online using Kirkland Signature’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kirkland signature
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Is Kirkland Signature your brand?
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