Hefty vs Kirkland Signature:Which is more popular by branded search?

Name: Hefty vs Kirkland Signature: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Kirkland Signature had more branded searches than Hefty among bin liner brands worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Hefty’s 33.1K, and held a 12.3% Share of Search versus Hefty’s 3.7%. These are worldwide searches for English-language branded terms.

Share of Search among bin liner brands worldwide in August 2026Which is more popular in search, Hefty or Kirkland Signature?

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Which is more popular in search, Hefty or Kirkland Signature?

Compare the bin liner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hefty and Kirkland Signature among bin liner brands worldwide, by month

Month	Hippo	Kirkland Signature	Simplehuman	Hefty	Glad	Ruffies
Oct 2025	81.3%	7.3%	6%	4.9%	0.23%	0.23%
Nov 2025	75.8%	12.4%	6.8%	4.6%	0.21%	0.27%
Dec 2025	74.6%	12.2%	8.2%	4.5%	0.21%	0.27%
Jan 2026	74.8%	8.2%	8.2%	8.2%	0.27%	0.27%
Feb 2026	79.7%	8.8%	7.2%	3.9%	0.19%	0.23%
Mar 2026	73.7%	14.8%	6.6%	4.4%	0.21%	0.21%
Apr 2026	80.9%	7.3%	7.3%	4%	0.23%	0.29%
May 2026	81%	7.3%	7.3%	4%	0.23%	0.23%
Jun 2026	82.1%	7.4%	6%	4%	0.23%	0.23%
Jul 2026	78.9%	7.1%	8.7%	4.7%	0.27%	0.27%
Aug 2026	75.2%	12.3%	8.3%	3.7%	0.27%	0.21%
Sep 2026	—	—	—	—	—	—

How has the Hefty and Kirkland Signature comparison changed over the last 12 months?

3 findings

Kirkland Signature was ahead of Hefty in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Hefty’s estimated Share of Search among bin liner brands worldwide moved from 4.9% to 3.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among bin liner brands worldwide moved from 7.3% to 12.3%, and its estimated monthly branded searches moved from 60.5K to 110K.

How did search popularity change for bin liner brands worldwide in August 2026?

2 changes

In August 2026, Kirkland Signature overtook Simplehuman to rank 2nd among bin liner brands worldwide, at 12.3%.
In August 2026, Hefty lost estimated Share of Search among bin liner brands worldwide, from 4.7% to 3.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Hefty’s and Kirkland Signature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.