How popular isPlanters in search?
In August 2026, there were an estimated 3.6K branded searches for Planters worldwide which held steady over the last 11 months. Planters holds 2.3% estimated Share of Search among nuts worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kirkland Signature69.6%Blue Diamond14%
Wonderful11.4%Planters2.3%
Fisher1.8%
Emerald0.82%
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Which nuts compete with Planters?
Share of Search by month for Kirkland Signature, Blue Diamond, Wonderful, Planters. The figures are in the table below the chart.
View monthly share of search table
| Month | Kirkland Signature | Blue Diamond | Wonderful | Planters | Fisher | Emerald |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 19.6% | 19.6% | 3.2% | 2.6% | 1.4% |
| Nov 2025 | 69.2% | 14% | 11.4% | 2.8% | 1.8% | 0.82% |
| Dec 2025 | 65% | 13.1% | 16% | 3.2% | 2.1% | 0.59% |
| Jan 2026 | 56.1% | 20.5% | 16.8% | 3.3% | 2.2% | 0.99% |
| Feb 2026 | 58.6% | 17.6% | 17.6% | 3.5% | 1.9% | 0.79% |
| Mar 2026 | 71.8% | 11.8% | 11.8% | 2.3% | 1.5% | 0.69% |
| Apr 2026 | 53.7% | 19.7% | 19.7% | 3.2% | 2.6% | 1.2% |
| May 2026 | 53.8% | 19.8% | 19.8% | 3.2% | 2.6% | 0.89% |
| Jun 2026 | 57.6% | 17.2% | 17.2% | 4.2% | 2.8% | 0.95% |
| Jul 2026 | 50.9% | 22.8% | 18.6% | 3.7% | 3% | 1% |
| Aug 2026 | 69.6% | 14% | 11.4% | 2.3% | 1.8% | 0.82% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.6% | 110K | +122.2% | +18.7 points | |
| 2, held 2nd | 14% | 22.2K | 0% | -8.8 points | |
| 3, held 3rd | 11.4% | 18.1K | 0% | -7.2 points | |
| 4, held 4th | 2.3% | 3.6K | 0% | -1.4 points | |
| 5, held 5th | 1.8% | 2.9K | 0% | -1.1 points | |
| 6, held 6th | 0.82% | 1.3K | +30% | -0.2 points |
69.6%
Held 1st. 110K estimated branded searches, +122.2% vs prior month. Share +18.7 points.
14%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -8.8 points.
11.4%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -7.2 points.
4.
2.3%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -1.4 points.
5.
Fisher1.8%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -1.1 points.
6.
Emerald0.82%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share -0.2 points.
Compare search popularity between Planters and its closest rivals
How has branded search demand for Planters changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Planters worldwide held steady at 3.6K.
- Across the 11 months ending August 2026, Planters’ estimated Share of Search among nuts worldwide decreased from 3.2% to 2.3%.
- Across the 11 months ending August 2026, Planters’ estimated Share of Search among nuts worldwide peaked at 4.2% in June 2026 and was lowest at 2.3% in August 2026.
How did search popularity change for nuts worldwide in August 2026?
6 changes
In August 2026, Kirkland Signature gained estimated Share of Search among nuts worldwide, from 50.9% to 69.6%.
In August 2026, Blue Diamond lost estimated Share of Search among nuts worldwide, from 22.8% to 14%.
In August 2026, Wonderful lost estimated Share of Search among nuts worldwide, from 18.6% to 11.4%.
In August 2026, Planters lost estimated Share of Search among nuts worldwide, from 3.7% to 2.3%.
In August 2026, Fisher lost estimated Share of Search among nuts worldwide, from 3% to 1.8%.
Estimated monthly branded searches for Emerald worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How is Planters measured?
Brandwave collects information about searches that people make online using Planters’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- planters nuts
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Is Planters your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.