Blue Diamond vs Planters:Which is searched more?
In August 2026, Blue Diamond had more branded searches than Planters among nuts worldwide. Blue Diamond was estimated to have 390K branded searches compared to Planters’ 3.6K, and held a 74.2% Share of Search versus Planters’ 0.68%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue Diamond or Planters?
Compare the nuts people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blue Diamond, Planters. The figures are in the table below the chart.
View monthly share of search table
| Month | Blue Diamond | Planters |
|---|---|---|
| Oct 2025 | 78.1% | 0.87% |
| Nov 2025 | 70.3% | 0.96% |
| Dec 2025 | 72.6% | 1% |
| Jan 2026 | 79% | 0.88% |
| Feb 2026 | 79% | 0.89% |
| Mar 2026 | 70.2% | 0.79% |
| Apr 2026 | 78.1% | 0.87% |
| May 2026 | 81.2% | 0.75% |
| Jun 2026 | 81.6% | 0.93% |
| Jul 2026 | 83.9% | 0.77% |
| Aug 2026 | 74.2% | 0.68% |
| Sep 2026 | — | — |
How has the Blue Diamond and Planters comparison changed over the last 12 months?
3 findings
- Blue Diamond was ahead of Planters in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blue Diamond’s estimated Share of Search among nuts worldwide moved from 78.1% to 74.2%, and its estimated monthly branded searches moved from 323K to 390K.
- Across the 11 months ending August 2026, Planters’ estimated Share of Search among nuts worldwide moved from 0.87% to 0.68%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for nuts worldwide in August 2026?
1 change
In August 2026, Blue Diamond lost estimated Share of Search among nuts worldwide, from 83.9% to 74.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Blue Diamond’s and Planters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Diamond
2 branded search terms
- blue diamond
- blue diamond almonds
Planters
1 branded search term
- planters nuts
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.