Fisher vs Planters:Which is searched more?
In August 2026, Planters had more branded searches than Fisher among nuts worldwide. Planters was estimated to have 3.6K branded searches compared to Fisher’s 2.9K, and held a 0.68% Share of Search versus Fisher’s 0.55%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fisher or Planters?
Compare the nuts people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Planters, Fisher. The figures are in the table below the chart.
View monthly share of search table
| Month | Planters | Fisher |
|---|---|---|
| Oct 2025 | 0.87% | 0.7% |
| Nov 2025 | 0.96% | 0.63% |
| Dec 2025 | 1% | 0.67% |
| Jan 2026 | 0.88% | 0.58% |
| Feb 2026 | 0.89% | 0.49% |
| Mar 2026 | 0.79% | 0.52% |
| Apr 2026 | 0.87% | 0.7% |
| May 2026 | 0.75% | 0.6% |
| Jun 2026 | 0.93% | 0.61% |
| Jul 2026 | 0.77% | 0.62% |
| Aug 2026 | 0.68% | 0.55% |
| Sep 2026 | — | — |
How has the Fisher and Planters comparison changed over the last 12 months?
3 findings
- Planters was ahead of Fisher in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fisher’s estimated Share of Search among nuts worldwide moved from 0.7% to 0.55%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 11 months ending August 2026, Planters’ estimated Share of Search among nuts worldwide moved from 0.87% to 0.68%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for nuts worldwide in August 2026?
0 changes
Neither Fisher nor Planters moved beyond provider rounding among nuts in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fisher’s and Planters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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