Blue Diamond vs Kirkland Signature:Which is more popular by branded search?
In August 2026, Kirkland Signature had more branded searches than Blue Diamond among nuts worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Blue Diamond’s 22.2K, and held a 69.6% Share of Search versus Blue Diamond’s 14%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue Diamond or Kirkland Signature?
Compare the nuts people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kirkland Signature, Blue Diamond. The figures are in the table below the chart.
View monthly share of search table
| Month | Kirkland Signature | Blue Diamond | Wonderful | Planters | Fisher | Emerald |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 19.6% | 19.6% | 3.2% | 2.6% | 1.4% |
| Nov 2025 | 69.2% | 14% | 11.4% | 2.8% | 1.8% | 0.82% |
| Dec 2025 | 65% | 13.1% | 16% | 3.2% | 2.1% | 0.59% |
| Jan 2026 | 56.1% | 20.5% | 16.8% | 3.3% | 2.2% | 0.99% |
| Feb 2026 | 58.6% | 17.6% | 17.6% | 3.5% | 1.9% | 0.79% |
| Mar 2026 | 71.8% | 11.8% | 11.8% | 2.3% | 1.5% | 0.69% |
| Apr 2026 | 53.7% | 19.7% | 19.7% | 3.2% | 2.6% | 1.2% |
| May 2026 | 53.8% | 19.8% | 19.8% | 3.2% | 2.6% | 0.89% |
| Jun 2026 | 57.6% | 17.2% | 17.2% | 4.2% | 2.8% | 0.95% |
| Jul 2026 | 50.9% | 22.8% | 18.6% | 3.7% | 3% | 1% |
| Aug 2026 | 69.6% | 14% | 11.4% | 2.3% | 1.8% | 0.82% |
| Sep 2026 | — | — | — | — | — | — |
How has the Blue Diamond and Kirkland Signature comparison changed over the last 12 months?
3 findings
- Kirkland Signature was ahead of Blue Diamond in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blue Diamond’s estimated Share of Search among nuts worldwide moved from 19.6% to 14%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among nuts worldwide moved from 53.5% to 69.6%, and its estimated monthly branded searches moved from 60.5K to 110K.
How did search popularity change for nuts worldwide in August 2026?
2 changes
In August 2026, Kirkland Signature gained estimated Share of Search among nuts worldwide, from 50.9% to 69.6%.
In August 2026, Blue Diamond lost estimated Share of Search among nuts worldwide, from 22.8% to 14%.
How each brand is measured
Brandwave collects information about searches that people make online using Blue Diamond’s and Kirkland Signature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Diamond
1 branded search term
- blue diamond almonds
Kirkland Signature
1 branded search term
- kirkland signature
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.