Emerald vs Kirkland Signature:Which is more popular by branded search?
In August 2026, Kirkland Signature had more branded searches than Emerald among nuts worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Emerald’s 1.3K, and held a 69.6% Share of Search versus Emerald’s 0.82%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Emerald or Kirkland Signature?
Compare the nuts people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kirkland Signature, Emerald. The figures are in the table below the chart.
View monthly share of search table
| Month | Kirkland Signature | Blue Diamond | Wonderful | Planters | Fisher | Emerald |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 19.6% | 19.6% | 3.2% | 2.6% | 1.4% |
| Nov 2025 | 69.2% | 14% | 11.4% | 2.8% | 1.8% | 0.82% |
| Dec 2025 | 65% | 13.1% | 16% | 3.2% | 2.1% | 0.59% |
| Jan 2026 | 56.1% | 20.5% | 16.8% | 3.3% | 2.2% | 0.99% |
| Feb 2026 | 58.6% | 17.6% | 17.6% | 3.5% | 1.9% | 0.79% |
| Mar 2026 | 71.8% | 11.8% | 11.8% | 2.3% | 1.5% | 0.69% |
| Apr 2026 | 53.7% | 19.7% | 19.7% | 3.2% | 2.6% | 1.2% |
| May 2026 | 53.8% | 19.8% | 19.8% | 3.2% | 2.6% | 0.89% |
| Jun 2026 | 57.6% | 17.2% | 17.2% | 4.2% | 2.8% | 0.95% |
| Jul 2026 | 50.9% | 22.8% | 18.6% | 3.7% | 3% | 1% |
| Aug 2026 | 69.6% | 14% | 11.4% | 2.3% | 1.8% | 0.82% |
| Sep 2026 | — | — | — | — | — | — |
How has the Emerald and Kirkland Signature comparison changed over the last 12 months?
3 findings
- Kirkland Signature was ahead of Emerald in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Emerald’s estimated Share of Search among nuts worldwide moved from 1.4% to 0.82%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among nuts worldwide moved from 53.5% to 69.6%, and its estimated monthly branded searches moved from 60.5K to 110K.
How did search popularity change for nuts worldwide in August 2026?
2 changes
In August 2026, Kirkland Signature gained estimated Share of Search among nuts worldwide, from 50.9% to 69.6%.
Estimated monthly branded searches for Emerald worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Emerald’s and Kirkland Signature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Emerald
1 branded search term
- emerald nuts
Kirkland Signature
1 branded search term
- kirkland signature
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.