Brandwave

Garden centres:Which brands are most popular in search?

In August 2026, Dobbies was the most searched among garden centres worldwide, with an estimated 135K branded searches and 48.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dobbies48.4%
  2. Squire's26.5%
  3. Longacres9.7%
  4. Blue Diamond8%
  5. Notcutts6.5%
  6. Wyevale0.86%

Follow garden centres and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the garden centres shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among garden centres worldwide, by month

Share of Search by month for Dobbies, Squire's, Longacres, Blue Diamond, Notcutts. The figures are in the table below the chart.

View monthly share of search table
MonthDobbiesSquire'sLongacresBlue DiamondNotcuttsWyevale
Oct 202551.8%23.2%10.4%7%7%0.6%
Nov 202552.6%23.7%8.7%5.8%8.7%0.5%
Dec 202552.6%23.7%8.7%5.8%8.7%0.63%
Jan 202645.9%25.3%9.3%11.3%7.6%0.67%
Feb 202647.6%26.2%9.6%9.6%6.4%0.56%
Mar 202645.9%30.6%9.2%6.2%7.5%0.53%
Apr 202646.7%31.1%7.7%6.3%7.7%0.54%
May 202645.1%30.1%9%6.1%9%0.66%
Jun 202645.7%30.6%9.2%6.1%7.5%0.81%
Jul 202648.4%26.5%9.7%8%6.5%0.86%
Aug 202648.4%26.5%9.7%8%6.5%0.86%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Dobbies

    48.4%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Squire's

    26.5%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Longacres

    9.7%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Notcutts

    6.5%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Wyevale

    0.86%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among garden centres worldwide?

In August 2026, Dobbies was the most searched among garden centres worldwide, with an estimated 135K branded searches and 48.4% estimated Share of Search within this set. Squire's is in 2nd place, 21.9 percentage points behind at 26.5% Share of Search.

Global garden centres, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dobbies51.8% → 48.4%52.6%Nov 202545.1%May 20261st
Squire's23.2% → 26.5%31.1%Apr 202623.2%Oct 20252nd
Longacres10.4% → 9.7%10.4%Oct 20257.7%Apr 20263rd
Blue Diamond7% → 8%11.3%Jan 20265.8%Dec 20254th
Notcutts7% → 6.5%9%May 20266.4%Feb 20265th
Wyevale0.6% → 0.86%0.86%Jul 20260.5%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dobbies’ estimated Share of Search among garden centres worldwide decreased from 51.8% to 48.4%.
  • Across the 11 months ending August 2026, Squire's’ estimated Share of Search among garden centres worldwide increased from 23.2% to 26.5%.
  • Across the 11 months ending August 2026, Longacres’ estimated Share of Search among garden centres worldwide decreased from 10.4% to 9.7%.
  • Across the 11 months ending August 2026, Blue Diamond’s estimated Share of Search among garden centres worldwide increased from 7% to 8%.
  • Across the 11 months ending August 2026, Dobbies’ estimated Share of Search among garden centres worldwide peaked at 52.6% in November 2025 and was lowest at 45.1% in May 2026.
  • Across the 11 months ending August 2026, Squire's’ estimated Share of Search among garden centres worldwide peaked at 31.1% in April 2026 and was lowest at 23.2% in October 2025.
  • Across the 11 months ending August 2026, Longacres’ estimated Share of Search among garden centres worldwide peaked at 10.4% in October 2025 and was lowest at 7.7% in April 2026.
  • Across the 11 months ending August 2026, Blue Diamond’s estimated Share of Search among garden centres worldwide peaked at 11.3% in January 2026 and was lowest at 5.8% in December 2025.
  • Across the 11 months ending August 2026, Notcutts’ estimated Share of Search among garden centres worldwide peaked at 9% in May 2026 and was lowest at 6.4% in February 2026.
  • Across the 11 months ending August 2026, Notcutts and Wyevale held steady: their estimated Share of Search among garden centres worldwide each moved less than 0.5 percentage points.

How did search popularity change for garden centres worldwide in August 2026?

  1. Estimated monthly branded searches for Wyevale worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  2. Estimated monthly branded searches for Notcutts worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Dobbies worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  4. Estimated monthly branded searches for Longacres worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.