Brandwave

Blue Diamond vs Notcutts:Which is more popular by branded search?

In August 2026, Blue Diamond had more branded searches than Notcutts among garden centres worldwide. Blue Diamond was estimated to have 22.2K branded searches compared to Notcutts’ 18.1K, and held an 8% Share of Search versus Notcutts’ 6.5%. These are worldwide searches for English-language branded terms.

Share of Search among garden centres worldwide in August 2026Which is more popular in search, Blue Diamond or Notcutts?
Blue Diamond8%22.2K searches
vs
Notcutts6.5%18.1K searches

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Which is more popular in search, Blue Diamond or Notcutts?

Compare the garden centres shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blue Diamond and Notcutts among garden centres worldwide, by month

Share of Search by month for Blue Diamond, Notcutts. The figures are in the table below the chart.

View monthly share of search table
MonthDobbiesSquire'sLongacresBlue DiamondNotcuttsWyevale
Oct 202551.8%23.2%10.4%7%7%0.6%
Nov 202552.6%23.7%8.7%5.8%8.7%0.5%
Dec 202552.6%23.7%8.7%5.8%8.7%0.63%
Jan 202645.9%25.3%9.3%11.3%7.6%0.67%
Feb 202647.6%26.2%9.6%9.6%6.4%0.56%
Mar 202645.9%30.6%9.2%6.2%7.5%0.53%
Apr 202646.7%31.1%7.7%6.3%7.7%0.54%
May 202645.1%30.1%9%6.1%9%0.66%
Jun 202645.7%30.6%9.2%6.1%7.5%0.81%
Jul 202648.4%26.5%9.7%8%6.5%0.86%
Aug 202648.4%26.5%9.7%8%6.5%0.86%
Sep 2026——————

How has the Blue Diamond and Notcutts comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 11 months ending August 2026: Blue Diamond took it in January 2026, Notcutts took it in March 2026, Blue Diamond took it in July 2026.
  • Across the 11 months ending August 2026, Blue Diamond’s estimated Share of Search among garden centres worldwide moved from 7% to 8%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 11 months ending August 2026, Notcutts’ estimated Share of Search among garden centres worldwide moved from 7% to 6.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for garden centres worldwide in August 2026?

  1. Estimated monthly branded searches for Notcutts worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Blue Diamond’s and Notcutts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue Diamond

1 branded search term

  • blue diamond almonds

Notcutts

1 branded search term

  • notcutts

How the Brand Demand Index is measured

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