Brandwave

How popular isDobbies in search?

In August 2026, there were an estimated 135K branded searches for Dobbies worldwide which is down 18.2% over the last 11 months. Dobbies holds 17.3% estimated Share of Search among garden centres worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Blue Diamond49.9%
  2. Squire's26.7%
  3. Dobbies17.3%
  4. Longacres3.5%
  5. Notcutts2.3%
  6. Wyevale0.31%
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Which garden centres compete with Dobbies?

Dobbies against garden centres worldwide, by month

Share of Search by month for Blue Diamond, Squire's, Dobbies, Longacres, Notcutts. The figures are in the table below the chart.

View monthly share of search table
MonthBlue DiamondSquire'sDobbiesLongacresNotcuttsWyevale
Oct 202542.8%27.7%21.9%4.4%2.9%0.25%
Nov 202539.5%27.6%24.6%4%4%0.23%
Dec 202544.1%25.5%22.7%3.7%3.7%0.27%
Jan 202653.2%26.3%14.8%3%2.4%0.22%
Feb 202651.1%29.5%14.4%2.9%1.9%0.17%
Mar 202645.2%28.4%19.1%3.8%3.1%0.22%
Apr 202640.9%31%20.9%3.4%3.4%0.24%
May 202644.9%28.2%19%3.8%3.8%0.28%
Jun 202648.4%28.3%16.9%3.4%2.8%0.3%
Jul 202649.9%26.7%17.3%3.5%2.3%0.31%
Aug 202649.9%26.7%17.3%3.5%2.3%0.31%
Sep 2026——————
  1. Held 1st. 390K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Squire's

    26.7%

    Held 2nd. 209K estimated branded searches, +<0.01% vs prior month. Share 0 points.

  3. 3.Dobbies

    17.3%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Longacres

    3.5%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Notcutts

    2.3%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Wyevale

    0.31%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dobbies and its closest rivals

How has branded search demand for Dobbies changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dobbies worldwide fell from 165K to 135K.
  • Across the 11 months ending August 2026, Dobbies’ estimated Share of Search among garden centres worldwide decreased from 21.9% to 17.3%.
  • Across the 11 months ending August 2026, Dobbies’ estimated Share of Search among garden centres worldwide peaked at 24.6% in November 2025 and was lowest at 14.4% in February 2026.

How did search popularity change for garden centres worldwide in August 2026?

  1. Notcutts’ estimated Share of Search among garden centres worldwide has lost ground for 3 months in a row, from 3.8% to 2.3% in August 2026.

  2. Estimated monthly branded searches for Wyevale worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  3. Estimated monthly branded searches for Blue Diamond worldwide rose 20.7% over 11 measured months, from 323K to 390K in August 2026.

  4. Estimated monthly branded searches for Dobbies worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  5. Estimated monthly branded searches for Longacres worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is Dobbies measured?

Brandwave collects information about searches that people make online using Dobbies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dobbies

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How the Brand Demand Index is measured

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Is Dobbies your brand?

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