Blue Diamond vs Longacres:Which is more popular by branded search?
In August 2026, Longacres had more branded searches than Blue Diamond among garden centres worldwide. Longacres was estimated to have 27.1K branded searches compared to Blue Diamond’s 22.2K, and held a 9.7% Share of Search versus Blue Diamond’s 8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue Diamond or Longacres?
Compare the garden centres shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Longacres, Blue Diamond. The figures are in the table below the chart.
View monthly share of search table
| Month | Dobbies | Squire's | Longacres | Blue Diamond | Notcutts | Wyevale |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 23.2% | 10.4% | 7% | 7% | 0.6% |
| Nov 2025 | 52.6% | 23.7% | 8.7% | 5.8% | 8.7% | 0.5% |
| Dec 2025 | 52.6% | 23.7% | 8.7% | 5.8% | 8.7% | 0.63% |
| Jan 2026 | 45.9% | 25.3% | 9.3% | 11.3% | 7.6% | 0.67% |
| Feb 2026 | 47.6% | 26.2% | 9.6% | 9.6% | 6.4% | 0.56% |
| Mar 2026 | 45.9% | 30.6% | 9.2% | 6.2% | 7.5% | 0.53% |
| Apr 2026 | 46.7% | 31.1% | 7.7% | 6.3% | 7.7% | 0.54% |
| May 2026 | 45.1% | 30.1% | 9% | 6.1% | 9% | 0.66% |
| Jun 2026 | 45.7% | 30.6% | 9.2% | 6.1% | 7.5% | 0.81% |
| Jul 2026 | 48.4% | 26.5% | 9.7% | 8% | 6.5% | 0.86% |
| Aug 2026 | 48.4% | 26.5% | 9.7% | 8% | 6.5% | 0.86% |
| Sep 2026 | — | — | — | — | — | — |
How has the Blue Diamond and Longacres comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Blue Diamond took it in January 2026, Longacres took it in March 2026.
- Across the 11 months ending August 2026, Blue Diamond’s estimated Share of Search among garden centres worldwide moved from 7% to 8%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, Longacres’ estimated Share of Search among garden centres worldwide moved from 10.4% to 9.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for garden centres worldwide in August 2026?
1 change

Estimated monthly branded searches for Longacres worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blue Diamond’s and Longacres’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Diamond
1 branded search term
- blue diamond almonds
Longacres
1 branded search term
- longacres

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.