John West vs Sainsbury's:Which is more popular by branded search?

Name: John West vs Sainsbury's: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Sainsbury's had more branded searches than John West among canned fish brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to John West’s 18.1K, and held an 85.5% Share of Search versus John West’s 0.17%. These are worldwide searches for English-language branded terms.

Share of Search among canned fish brands worldwide in August 2026Which is more popular in search, John West or Sainsbury's?

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Which is more popular in search, John West or Sainsbury's?

Compare the canned fish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

John West and Sainsbury's among canned fish brands worldwide, by month

Month	Sainsbury's	Princes	John West	Wild Planet	Rio Mare	Bar Harbor
Oct 2025	87.9%	11.7%	0.17%	0.12%	0.12%	<0.01%
Nov 2025	85.5%	14%	0.14%	0.17%	0.11%	<0.01%
Dec 2025	87.8%	11.9%	0.14%	0.14%	0.06%	<0.01%
Jan 2026	80%	19.6%	0.13%	0.16%	0.11%	<0.01%
Feb 2026	80%	19.6%	0.16%	0.19%	0.13%	<0.01%
Mar 2026	85.5%	14%	0.14%	0.17%	0.14%	<0.01%
Apr 2026	80%	19.6%	0.13%	0.16%	0.13%	<0.01%
May 2026	76.2%	22.8%	0.34%	0.15%	0.5%	<0.01%
Jun 2026	82.5%	16.5%	0.55%	0.13%	0.3%	<0.01%
Jul 2026	85.5%	14%	0.17%	0.17%	0.14%	<0.01%
Aug 2026	85.5%	14%	0.17%	0.17%	0.14%	<0.01%
Sep 2026	—	—	—	—	—	—

How has the John West and Sainsbury's comparison changed over the last 12 months?

3 findings

Sainsbury's was ahead of John West in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, John West’s estimated Share of Search among canned fish brands worldwide held steady at 0.17%, and its estimated monthly branded searches held steady at 18.1K.
Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among canned fish brands worldwide moved from 87.9% to 85.5%, and its estimated monthly branded searches held steady at 9.1M.

How did search popularity change for canned fish brands worldwide in August 2026?

1 change

Sainsbury's’ estimated Share of Search among canned fish brands worldwide has gained ground for 3 months in a row, from 76.2% to 85.5% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using John West’s and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.