Brandwave

Bar Harbor vs Sainsbury's:Which is more popular by branded search?

In August 2026, Sainsbury's had more branded searches than Bar Harbor among canned fish brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Bar Harbor’s 50, and held an 85.5% Share of Search versus Bar Harbor’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among canned fish brands worldwide in August 2026Which is more popular in search, Bar Harbor or Sainsbury's?
Bar Harbor<0.01%50 searches
vs
Sainsbury's85.5%9.1M searches

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Which is more popular in search, Bar Harbor or Sainsbury's?

Compare the canned fish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bar Harbor and Sainsbury's among canned fish brands worldwide, by month

Share of Search by month for Sainsbury's, Bar Harbor. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sPrincesJohn WestWild PlanetRio MareBar Harbor
Oct 202587.9%11.7%0.17%0.12%0.12%<0.01%
Nov 202585.5%14%0.14%0.17%0.11%<0.01%
Dec 202587.8%11.9%0.14%0.14%0.06%<0.01%
Jan 202680%19.6%0.13%0.16%0.11%<0.01%
Feb 202680%19.6%0.16%0.19%0.13%<0.01%
Mar 202685.5%14%0.14%0.17%0.14%<0.01%
Apr 202680%19.6%0.13%0.16%0.13%<0.01%
May 202676.2%22.8%0.34%0.15%0.5%<0.01%
Jun 202682.5%16.5%0.55%0.13%0.3%<0.01%
Jul 202685.5%14%0.17%0.17%0.14%<0.01%
Aug 202685.5%14%0.17%0.17%0.14%<0.01%
Sep 2026——————

How has the Bar Harbor and Sainsbury's comparison changed over the last 12 months?

  • Sainsbury's was ahead of Bar Harbor in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bar Harbor’s estimated Share of Search among canned fish brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 50.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among canned fish brands worldwide moved from 87.9% to 85.5%, and its estimated monthly branded searches held steady at 9.1M.

How did search popularity change for canned fish brands worldwide in August 2026?

  1. Sainsbury's’ estimated Share of Search among canned fish brands worldwide has gained ground for 3 months in a row, from 76.2% to 85.5% in August 2026.

  2. Estimated monthly branded searches for Bar Harbor worldwide fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bar Harbor’s and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bar Harbor

1 branded search term

  • bar harbor fish

Sainsbury's

1 branded search term

  • sainsburys

How the Brand Demand Index is measured

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