Higgidy vs Sainsbury's:Which is more popular by branded search?

Name: Higgidy vs Sainsbury's: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Sainsbury's had more branded searches than Higgidy among pie brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Higgidy’s 1.6K, and held a 98.5% Share of Search versus Higgidy’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among pie brands worldwide in August 2026Which is more popular in search, Higgidy or Sainsbury's?

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Which is more popular in search, Higgidy or Sainsbury's?

Compare the pie brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Higgidy and Sainsbury's among pie brands worldwide, by month

Month	Sainsbury's	Wrights	Pukka	Ginsters	Higgidy	Poole's
Oct 2025	98.4%	1.2%	0.36%	0.07%	0.02%	<0.01%
Nov 2025	98.4%	1.2%	0.36%	0.06%	0.02%	<0.01%
Dec 2025	98.4%	1.2%	0.36%	0.04%	0.01%	<0.01%
Jan 2026	98.3%	1.2%	0.44%	0.06%	0.02%	<0.01%
Feb 2026	98.1%	1.4%	0.36%	0.07%	0.02%	<0.01%
Mar 2026	98.4%	1.2%	0.29%	0.07%	0.02%	<0.01%
Apr 2026	98.5%	1.2%	0.24%	0.07%	0.02%	<0.01%
May 2026	98.5%	1.2%	0.24%	0.06%	0.02%	<0.01%
Jun 2026	98.5%	1.2%	0.2%	0.06%	0.02%	<0.01%
Jul 2026	98.6%	1.2%	0.2%	0.05%	0.01%	<0.01%
Aug 2026	98.5%	1.2%	0.24%	0.05%	0.02%	<0.01%
Sep 2026	—	—	—	—	—	—

How has the Higgidy and Sainsbury's comparison changed over the last 12 months?

3 findings

Sainsbury's was ahead of Higgidy in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Higgidy’s estimated Share of Search among pie brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 1.6K.
Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among pie brands worldwide moved from 98.4% to 98.5%, and its estimated monthly branded searches held steady at 9.1M.

How did search popularity change for pie brands worldwide in August 2026?

0 changes

Neither Higgidy nor Sainsbury's moved beyond provider rounding among pie brands in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Higgidy’s and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.