Sainsbury's vs Wrights:Which is searched more?
In August 2026, Sainsbury's had more branded searches than Wrights among pie brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Wrights’ 110K, and held a 96% Share of Search versus Wrights’ 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sainsbury's or Wrights?
Compare the pie brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sainsbury's, Wrights. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Wrights |
|---|---|---|
| Oct 2025 | 97% | 1.2% |
| Nov 2025 | 97% | 1.2% |
| Dec 2025 | 97.4% | 1.2% |
| Jan 2026 | 96.9% | 1.2% |
| Feb 2026 | 96.4% | 1.4% |
| Mar 2026 | 96.7% | 1.2% |
| Apr 2026 | 96.8% | 1.2% |
| May 2026 | 96.4% | 1.2% |
| Jun 2026 | 96.4% | 1.2% |
| Jul 2026 | 96.5% | 1.2% |
| Aug 2026 | 96% | 1.2% |
| Sep 2026 | — | — |
How has the Sainsbury's and Wrights comparison changed over the last 12 months?
3 findings
- Sainsbury's was ahead of Wrights in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among pie brands worldwide moved from 97% to 96%, and its estimated monthly branded searches held steady at 9.1M.
- Across the 11 months ending August 2026, Wrights’ estimated Share of Search among pie brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for pie brands worldwide in August 2026?
1 change
In August 2026, Sainsbury's lost estimated Share of Search among pie brands worldwide, from 96.5% to 96%.
How each brand is measured
Brandwave collects information about searches that people make online using Sainsbury's’ and Wrights’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sainsbury's
1 branded search term
- sainsburys
Wrights
1 branded search term
- wrights
Put your own brand in this comparison
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