Dilmah vs Pukka:Which is searched more?
In September 2026, Pukka had more branded searches than Dilmah among tea brands worldwide. Pukka was estimated to have 22.2K branded searches compared to Dilmah’s 18.1K, and held a 9.7% Share of Search versus Dilmah’s 7.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dilmah or Pukka?
Compare the tea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pukka, Dilmah. The figures are in the table below the chart.
View monthly share of search table
| Month | Twinings | Lipton | Pukka | Tetley | Dilmah | Bell Tea |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 32.5% | 11.9% | 8% | 8% | 0.32% |
| Nov 2025 | 39.4% | 32.5% | 11.9% | 8% | 8% | 0.32% |
| Dec 2025 | 38.4% | 31.6% | 14.2% | 7.8% | 7.8% | 0.25% |
| Jan 2026 | 38.4% | 31.6% | 14.1% | 7.8% | 7.8% | 0.31% |
| Feb 2026 | 38.9% | 31.8% | 11.6% | 9.5% | 7.8% | 0.31% |
| Mar 2026 | 38.9% | 31.8% | 11.6% | 9.5% | 7.8% | 0.38% |
| Apr 2026 | 40.4% | 33.1% | 9.9% | 8.1% | 8.1% | 0.39% |
| May 2026 | 39.7% | 32.5% | 9.7% | 7.9% | 9.7% | 0.39% |
| Jun 2026 | 41.1% | 33.6% | 8.2% | 8.2% | 8.2% | 0.73% |
| Jul 2026 | 40.4% | 33.1% | 8.1% | 8.1% | 9.9% | 0.39% |
| Aug 2026 | 39% | 31.9% | 9.6% | 9.6% | 9.6% | 0.38% |
| Sep 2026 | 39.7% | 32.5% | 9.7% | 9.7% | 7.9% | 0.39% |
How has the Dilmah and Pukka comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Dilmah took it in July 2026, Pukka took it in September 2026.
- Across the 12 months ending September 2026, Dilmah’s estimated Share of Search among tea brands worldwide moved from 8% to 7.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Pukka’s estimated Share of Search among tea brands worldwide moved from 11.9% to 9.7%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for tea brands worldwide in September 2026?
2 changes
In September 2026, Dilmah lost estimated Share of Search among tea brands worldwide, from 9.6% to 7.9%.
In September 2026, Pukka rose from 4th to 3rd among tea brands worldwide.
Other head-to-heads among tea brands
How each brand is measured
Brandwave collects information about searches that people make online using Dilmah’s and Pukka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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