Pukka vs Tetley:Which is searched more?
In September 2026, Pukka and Tetley were level on Share of Search among tea brands worldwide, with an estimated 22.2K branded searches each, at 9.7% estimated Share of Search each. These are worldwide searches for English-language branded terms.
Follow Pukka vs Tetley and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Pukka or Tetley?
Compare the tea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pukka, Tetley. The figures are in the table below the chart.
View monthly share of search table
| Month | Twinings | Lipton | Pukka | Tetley | Dilmah | Bell Tea |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 32.5% | 11.9% | 8% | 8% | 0.32% |
| Nov 2025 | 39.4% | 32.5% | 11.9% | 8% | 8% | 0.32% |
| Dec 2025 | 38.4% | 31.6% | 14.2% | 7.8% | 7.8% | 0.25% |
| Jan 2026 | 38.4% | 31.6% | 14.1% | 7.8% | 7.8% | 0.31% |
| Feb 2026 | 38.9% | 31.8% | 11.6% | 9.5% | 7.8% | 0.31% |
| Mar 2026 | 38.9% | 31.8% | 11.6% | 9.5% | 7.8% | 0.38% |
| Apr 2026 | 40.4% | 33.1% | 9.9% | 8.1% | 8.1% | 0.39% |
| May 2026 | 39.7% | 32.5% | 9.7% | 7.9% | 9.7% | 0.39% |
| Jun 2026 | 41.1% | 33.6% | 8.2% | 8.2% | 8.2% | 0.73% |
| Jul 2026 | 40.4% | 33.1% | 8.1% | 8.1% | 9.9% | 0.39% |
| Aug 2026 | 39% | 31.9% | 9.6% | 9.6% | 9.6% | 0.38% |
| Sep 2026 | 39.7% | 32.5% | 9.7% | 9.7% | 7.9% | 0.39% |
How has the Pukka and Tetley comparison changed over the last 12 months?
3 findings
- Pukka was ahead of Tetley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pukka’s estimated Share of Search among tea brands worldwide moved from 11.9% to 9.7%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 12 months ending September 2026, Tetley’s estimated Share of Search among tea brands worldwide moved from 8% to 9.7%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for tea brands worldwide in September 2026?
2 changes
In September 2026, Pukka rose from 4th to 3rd among tea brands worldwide.
In September 2026, Tetley rose from 5th to 4th among tea brands worldwide.
Other head-to-heads among tea brands
How each brand is measured
Brandwave collects information about searches that people make online using Pukka’s and Tetley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.