How popular isPukka in search?
In September 2026, there were an estimated 22.2K branded searches for Pukka worldwide which is down 32.9% over the last 12 months. Pukka holds 4.7% estimated Share of Search among tea bag brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tea bag brands compete with Pukka?
Share of Search by month for Stash, Twinings, Lipton, Ginger, Pukka, Tetley, Chai, Dilmah. The figures are in the table below the chart.
View monthly share of search table
| Month | Stash | Twinings | Lipton | Ginger | Pukka | Tetley | Chai | Dilmah |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 19.7% | 16.2% | 13.9% | 5.9% | 4% | 4.9% | 4% |
| Nov 2025 | 31.1% | 19.5% | 16.1% | 13.7% | 5.9% | 3.9% | 5.9% | 3.9% |
| Dec 2025 | 31.7% | 19.7% | 16.2% | 11.3% | 7.2% | 4% | 5.9% | 4% |
| Jan 2026 | 35.5% | 18.1% | 14.9% | 12.2% | 6.7% | 3.6% | 5.4% | 3.6% |
| Feb 2026 | 39.7% | 17.1% | 13.9% | 11.4% | 5.1% | 4.2% | 5.1% | 3.4% |
| Mar 2026 | 35.5% | 18.1% | 14.8% | 12.6% | 5.4% | 4.4% | 5.4% | 3.6% |
| Apr 2026 | 40.7% | 17.3% | 14.1% | 11.6% | 4.2% | 3.5% | 5.2% | 3.5% |
| May 2026 | 36% | 18.4% | 15% | 12.3% | 4.5% | 3.7% | 5.5% | 4.5% |
| Jun 2026 | 37.6% | 19.4% | 15.9% | 10.7% | 3.9% | 3.9% | 4.8% | 3.9% |
| Jul 2026 | 34.4% | 17.8% | 14.6% | 9.8% | 3.6% | 3.6% | 11.9% | 4.4% |
| Aug 2026 | 41.4% | 17.8% | 14.5% | 9.7% | 4.4% | 4.4% | 3.6% | 4.4% |
| Sep 2026 | 37.4% | 19.3% | 15.8% | 10.3% | 4.7% | 4.7% | 3.9% | 3.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.4% | 175K | -17.1% | -4 points | |
| 2, held 2nd | 19.3% | 90.5K | 0% | +1.6 points | |
| 3, held 3rd | 15.8% | 74K | 0% | +1.3 points | |
| 4, held 4th | 10.3% | 48K | -3.3% | +0.5 points | |
| 5, moved from 6th to 5th | 4.7% | 22.2K | 0% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 7th to 6th | 4.7% | 22.2K | 0% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 8th to 7th | 3.9% | 18.1K | 0% | +0.3 pointsmoved from 8th to 7th | |
| 8, moved from 5th to 8th | 3.9% | 18.1K | -18.5% | -0.5 pointsmoved from 5th to 8th |
1.
Stash37.4%
Held 1st. 175K estimated branded searches, -17.1% vs prior month. Share -4 points.
2.
Twinings19.3%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +1.6 points.
3.
Lipton15.8%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.3 points.
4.
Ginger10.3%
Held 4th. 48K estimated branded searches, -3.3% vs prior month. Share +0.5 points.
5.
Pukka4.7%
Moved from 6th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.
Tetley4.7%
Moved from 7th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.
Chai3.9%
Moved from 8th to 7th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
8.
Dilmah3.9%
Moved from 5th to 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
Compare search popularity between Pukka and its closest rivals
How has branded search demand for Pukka changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pukka worldwide fell from 33.1K to 22.2K.
- Across the 12 months ending September 2026, Pukka’s estimated Share of Search among tea bag brands worldwide decreased from 5.9% to 4.7%.
- Across the 12 months ending September 2026, Pukka’s estimated Share of Search among tea bag brands worldwide peaked at 7.2% in December 2025 and was lowest at 3.6% in July 2026.
How did search popularity change for tea bag brands worldwide in September 2026?
6 changes
In September 2026, Twinings gained estimated Share of Search among tea bag brands worldwide, from 17.8% to 19.3%.
In September 2026, Lipton gained estimated Share of Search among tea bag brands worldwide, from 14.5% to 15.8%.
In September 2026, Ginger gained estimated Share of Search among tea bag brands worldwide, from 9.7% to 10.3%.
In September 2026, Stash lost estimated Share of Search among tea bag brands worldwide, from 41.4% to 37.4%.
In September 2026, Chai rose from 8th to 7th among tea bag brands worldwide.
In September 2026, Pukka rose from 6th to 5th among tea bag brands worldwide.
Where does Pukka compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pie brands | 4th of 6 | 0.24% | Show ranking |
| Tea bag brands | 5th of 8 | 4.7% | Shown above |
| Tea brands | 3rd of 6 | 9.7% | Show ranking |
How is Pukka measured?
Brandwave collects information about searches that people make online using Pukka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pukka tea
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Is Pukka your brand?
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