Chai vs Pukka:Which is searched more?
In September 2026, Pukka had more branded searches than Chai among tea bag brands worldwide. Pukka was estimated to have 22.2K branded searches compared to Chai’s 18.1K, and held a 4.7% Share of Search versus Chai’s 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chai or Pukka?
Compare the tea bag brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pukka, Chai. The figures are in the table below the chart.
View monthly share of search table
| Month | Stash | Twinings | Lipton | Ginger | Pukka | Tetley | Chai | Dilmah |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 19.7% | 16.2% | 13.9% | 5.9% | 4% | 4.9% | 4% |
| Nov 2025 | 31.1% | 19.5% | 16.1% | 13.7% | 5.9% | 3.9% | 5.9% | 3.9% |
| Dec 2025 | 31.7% | 19.7% | 16.2% | 11.3% | 7.2% | 4% | 5.9% | 4% |
| Jan 2026 | 35.5% | 18.1% | 14.9% | 12.2% | 6.7% | 3.6% | 5.4% | 3.6% |
| Feb 2026 | 39.7% | 17.1% | 13.9% | 11.4% | 5.1% | 4.2% | 5.1% | 3.4% |
| Mar 2026 | 35.5% | 18.1% | 14.8% | 12.6% | 5.4% | 4.4% | 5.4% | 3.6% |
| Apr 2026 | 40.7% | 17.3% | 14.1% | 11.6% | 4.2% | 3.5% | 5.2% | 3.5% |
| May 2026 | 36% | 18.4% | 15% | 12.3% | 4.5% | 3.7% | 5.5% | 4.5% |
| Jun 2026 | 37.6% | 19.4% | 15.9% | 10.7% | 3.9% | 3.9% | 4.8% | 3.9% |
| Jul 2026 | 34.4% | 17.8% | 14.6% | 9.8% | 3.6% | 3.6% | 11.9% | 4.4% |
| Aug 2026 | 41.4% | 17.8% | 14.5% | 9.7% | 4.4% | 4.4% | 3.6% | 4.4% |
| Sep 2026 | 37.4% | 19.3% | 15.8% | 10.3% | 4.7% | 4.7% | 3.9% | 3.9% |
How has the Chai and Pukka comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Chai took it in April 2026, Pukka took it in August 2026.
- Across the 12 months ending September 2026, Chai’s estimated Share of Search among tea bag brands worldwide moved from 4.9% to 3.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Pukka’s estimated Share of Search among tea bag brands worldwide moved from 5.9% to 4.7%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for tea bag brands worldwide in September 2026?
2 changes
In September 2026, Chai rose from 8th to 7th among tea bag brands worldwide.
In September 2026, Pukka rose from 6th to 5th among tea bag brands worldwide.
Other head-to-heads among tea bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Chai’s and Pukka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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