Brandwave

How popular isChai in search?

In August 2026, there were an estimated 18.1K branded searches for Chai worldwide which is down 33.2% over the last 11 months. Chai holds 0.09% estimated Share of Search among AI companion apps worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Character.AI98.9%
  2. Nomi0.53%
  3. Replika0.44%
  4. Chai0.09%
  5. Anima0.07%
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Which AI companion apps compete with Chai?

Chai against AI companion apps worldwide, by month

Share of Search by month for Character.AI, Chai. The figures are in the table below the chart.

View monthly share of search table
MonthCharacter.AINomiReplikaChaiAnima
Oct 202598.9%0.29%0.66%0.11%0.07%
Nov 202598.8%0.29%0.66%0.13%0.07%
Dec 202599%0.29%0.54%0.13%0.07%
Jan 202699%0.29%0.54%0.13%0.06%
Feb 202699%0.29%0.54%0.11%0.07%
Mar 202698.9%0.36%0.54%0.11%0.09%
Apr 202698.7%0.44%0.65%0.13%0.11%
May 202698.7%0.53%0.53%0.13%0.11%
Jun 202698.8%0.53%0.44%0.11%0.09%
Jul 202698.7%0.53%0.44%0.29%0.07%
Aug 202698.9%0.53%0.44%0.09%0.07%
Sep 2026—————

  1. 1.Character.AI

    98.9%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Nomi

    0.53%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Replika

    0.44%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Chai

    0.09%

    Held 4th. 18.1K estimated branded searches, -70.1% vs prior month. Share -0.2 points.

  5. 5.Anima

    0.07%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Chai and its closest rivals

How has branded search demand for Chai changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chai worldwide fell from 27.1K to 18.1K.
  • Across the 11 months ending August 2026, Chai’s estimated Share of Search among AI companion apps worldwide held steady, from 0.11% to 0.09%.

How did search popularity change for AI companion apps worldwide in August 2026?

  1. Estimated monthly branded searches for Nomi worldwide rose 48.6% over 11 measured months, from 74K to 110K in August 2026.

  2. Estimated monthly branded searches for Replika worldwide fell 45.2% over 11 measured months, from 165K to 90.5K in August 2026.

  3. Estimated monthly branded searches for Chai worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Anima worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Character.AI worldwide fell 18.1% over 11 measured months, from 24.9M to 20.4M in August 2026.

How is Chai measured?

Brandwave collects information about searches that people make online using Chai’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • chai app

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How the Brand Demand Index is measured

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