How popular isLipton in search?

In September 2026, there were an estimated 74K branded searches for Lipton worldwide which is down 18.2% over the last 12 months. Lipton holds 32.6% estimated Share of Search among tea bag brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which tea bag brands compete with Lipton?

Lipton against tea bag brands worldwide, by month

Month	Twinings	Lipton	Pukka	Tetley	Dilmah	Stash Tea
Oct 2025	39.6%	32.6%	11.9%	8%	8%	—
Nov 2025	39.6%	32.6%	11.9%	8%	8%	—
Dec 2025	38.5%	31.7%	14.2%	7.8%	7.8%	—
Jan 2026	38.5%	31.7%	14.2%	7.8%	7.8%	—
Feb 2026	39%	31.9%	11.7%	9.6%	7.8%	—
Mar 2026	39%	31.9%	11.7%	9.6%	7.8%	—
Apr 2026	40.6%	33.2%	10%	8.1%	8.1%	—
May 2026	39.9%	32.6%	9.8%	8%	9.8%	—
Jun 2026	41.4%	33.8%	8.3%	8.3%	8.3%	—
Jul 2026	40.6%	33.2%	8.1%	8.1%	10%	—
Aug 2026	39.2%	32%	9.6%	9.6%	9.6%	—
Sep 2026	39.9%	32.6%	9.8%	9.8%	8%	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Twinings	39.9%	90.5K	0%	+0.7 points
2, held 2nd	Lipton Unilever	32.6%	74K	0%	+0.6 points
3, moved from 4th to 3rd	Pukka	9.8%	22.2K	0%	+0.2 pointsmoved from 4th to 3rd
4, moved from 5th to 4th	Tetley	9.8%	22.2K	0%	+0.2 pointsmoved from 5th to 4th
5, moved from 3rd to 5th	Dilmah	8%	18.1K	-18.5%	-1.6 pointsmoved from 3rd to 5th
—, not measured this month	Stash Tea	—	—	—	—

1.Twinings
39.9%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.Lipton
32.6%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.Pukka
9.8%
Moved from 4th to 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.Tetley
9.8%
Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.Dilmah
8%
Moved from 3rd to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
—.Stash Tea
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Lipton and its closest rivals

Every comparison with Lipton

14 comparisons

How has branded search demand for Lipton changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Lipton worldwide fell from 90.5K to 74K.
Across the 12 months ending September 2026, Lipton’s estimated Share of Search among tea bag brands worldwide peaked at 33.8% in June 2026 and was lowest at 31.7% in December 2025.

How did search popularity change for tea bag brands worldwide in September 2026?

5 changes

In September 2026, Twinings gained estimated Share of Search among tea bag brands worldwide, from 39.2% to 39.9%.
In September 2026, Lipton gained estimated Share of Search among tea bag brands worldwide, from 32% to 32.6%.
In September 2026, Dilmah lost estimated Share of Search among tea bag brands worldwide, from 9.6% to 8%.
In September 2026, Pukka rose from 4th to 3rd among tea bag brands worldwide.
In September 2026, Tetley rose from 5th to 4th among tea bag brands worldwide.

Where does Lipton compete?

Lipton is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Chicken noodle soup brands	2nd of 3	14.7%	Show ranking
Iced tea brands	2nd of 6	21.2%	Show ranking
Sweet tea brands	2nd of 4	30.7%	Show ranking
Tea brands	2nd of 6	32.5%	Show ranking
Tea bag brands	2nd of 6	32.6%	Shown above

How is Lipton measured?

Brandwave collects information about searches that people make online using Lipton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term