How popular isLipton in search?

In August 2026, there were an estimated 74K branded searches for Lipton worldwide which is down 18.2% over the last 11 months. Lipton holds 20% estimated Share of Search among iced tea brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which iced tea brands compete with Lipton?

Lipton against iced tea brands worldwide, by month

Month	Fuze Tea	Lipton	Arizona	Pure Leaf	Nestea	Snapple
Oct 2025	60.8%	18.3%	14.9%	3.7%	2%	0.32%
Nov 2025	42.8%	28.7%	19.2%	5.7%	3.1%	0.51%
Dec 2025	43.2%	29%	19.4%	4.7%	3.2%	0.51%
Jan 2026	42.8%	28.7%	19.2%	5.7%	3.1%	0.51%
Feb 2026	43.7%	23.9%	23.9%	4.8%	3.2%	0.42%
Mar 2026	47.9%	21.5%	21.5%	5.2%	3.5%	0.46%
Apr 2026	52.4%	19.3%	19.3%	4.7%	3.9%	0.42%
May 2026	52.3%	19.3%	19.3%	4.7%	3.9%	0.62%
Jun 2026	54.1%	19.9%	16.3%	4.9%	4%	0.78%
Jul 2026	55.7%	20.5%	13.7%	5%	4.1%	1%
Aug 2026	54.2%	20%	16.3%	4.9%	4%	0.65%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Fuze Tea The Coca-Cola Company	54.2%	201K	0%	-1.5 points
2, held 2nd	Lipton Unilever	20%	74K	0%	-0.5 points
3, held 3rd	Arizona	16.3%	60.5K	+22.2%	+2.6 points
4, held 4th	Pure Leaf	4.9%	18.1K	0%	-0.1 points
5, held 5th	Nestea	4%	14.8K	0%	-0.1 points
6, held 6th	Snapple	0.65%	2.4K	-33.3%	-0.3 points

1.Fuze Tea
54.2%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share -1.5 points.
2.Lipton
20%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.
3.Arizona
16.3%
Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.6 points.
4.Pure Leaf
4.9%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.Nestea
4%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Snapple
0.65%
Held 6th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.3 points.

Compare search popularity between Lipton and its closest rivals

How has branded search demand for Lipton changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Lipton worldwide fell from 90.5K to 74K.
Across the 11 months ending August 2026, Lipton’s estimated Share of Search among iced tea brands worldwide increased from 18.3% to 20%.
Across the 11 months ending August 2026, Lipton’s estimated Share of Search among iced tea brands worldwide peaked at 29% in December 2025 and was lowest at 18.3% in October 2025.

How did search popularity change for iced tea brands worldwide in August 2026?

5 changes

In August 2026, Arizona gained estimated Share of Search among iced tea brands worldwide, from 13.7% to 16.3%.
In August 2026, Fuze Tea lost estimated Share of Search among iced tea brands worldwide, from 55.7% to 54.2%.
In August 2026, Lipton lost estimated Share of Search among iced tea brands worldwide, from 20.5% to 20%.
Estimated monthly branded searches for Snapple worldwide rose 50% over 11 measured months, from 1.6K to 2.4K in August 2026.
Estimated monthly branded searches for Nestea worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.

Where does Lipton compete?

Lipton is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Iced tea brands	2nd of 6	20%	Shown above
Tea brands	2nd of 5	35.3%	Show ranking

How is Lipton measured?

Brandwave collects information about searches that people make online using Lipton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term