Brandwave

Lipton vs Numi Organic Tea:Which is more popular?

In September 2026, Lipton had more branded searches than Numi Organic Tea among tea brands worldwide. Lipton had about 74,000 branded searches, while Numi Organic Tea had 1,600. Lipton made up 18.2% of all tea brand searches we track, and Numi Organic Tea accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about tea brands, Numi Organic Tea appeared in four of the five answers and Lipton in one. Numi Organic Tea was mentioned before Lipton in three out of four answers.

Among tea brands worldwide in September 2026

Who do people search for more?

Lipton, about 46 searches for every 1 for Numi Organic Tea

Lipton 74K searchesNumi Organic Tea 1.6K searches

Who does AI mention more?

Numi Organic Tea, mentioned in 4 of 5 answers, Lipton in 1

Numi Organic Tea in 4 of 5Lipton in 1 of 5

Who does AI recommend more?

Numi Organic Tea, named ahead of Lipton in 3 of 4 answers

Numi Organic Tea first in 3Lipton first in 1

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Top tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Numi Organic Tea was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lipton was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Numi Organic Tea was listed before Lipton in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twinings1st
  2. Harney & Sons2nd
  3. Numi Organic Tea3rd
  4. Bigelow4th
  5. Tazo5th
  6. Lipton6th
  7. Pukka–
  8. Tetley–
  9. Dilmah–
  10. Bell Tea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Twinings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harney & Sons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Numi Organic Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bigelow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tazo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lipton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tetley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dilmah0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bell Tea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lipton or Numi Organic Tea more popular in search?

This chart shows how often people search Google for Lipton and Numi Organic Tea by name. Each line represents a brand's share of searches for all ten tea brands we track, month by month, from English-language searches worldwide.

Lipton and Numi Organic Tea among tea brands worldwide, by month

Share of searches by month for Lipton, Numi Organic Tea. The figures are in the table below the chart.

View monthly share of searches table
MonthTazoTwiningsLiptonHarney & SonsBigelowPukkaTetleyDilmahNumi Organic TeaBell Tea
Oct 202517.2%20.9%17.2%14.1%11.5%6.3%4.2%4.2%4.2%0.17%
Nov 202515.2%22.5%18.5%18.5%8.3%6.8%4.5%4.5%0.9%0.18%
Dec 202514.6%21.8%17.9%21.8%5.4%8%4.4%4.4%1.6%0.14%
Jan 202617.8%21.6%17.8%17.8%6.5%8%4.4%4.4%1.6%0.17%
Feb 202618.2%22.2%18.2%18.2%5.5%6.7%5.5%4.4%1.1%0.18%
Mar 202621.1%21.1%17.3%17.3%6.3%6.3%5.2%4.2%0.84%0.21%
Apr 202622.5%22.5%18.4%15.1%5.5%5.5%4.5%4.5%1.1%0.22%
May 202625.1%20.6%16.9%16.9%5.1%5.1%4.1%5.1%1%0.2%
Jun 202623.4%23.4%19.2%12.8%5.7%4.7%4.7%4.7%0.93%0.41%
Jul 202622.4%22.4%18.3%15%6.7%4.5%4.5%5.5%0.47%0.22%
Aug 202622%22%18%14.7%6.6%5.4%5.4%5.4%0.39%0.21%
Sep 202622.2%22.2%18.2%14.8%6.6%5.4%5.4%4.4%0.39%0.22%

How has the Lipton and Numi Organic Tea comparison changed over the last 12 months?

3 findings
  • Lipton was ahead of Numi Organic Tea in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lipton’s share of searches among tea brands worldwide moved from 17.2% to 18.2%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 12 months ending September 2026, Numi Organic Tea’s share of searches among tea brands worldwide moved from 4.2% to 0.39%, and its estimated monthly branded searches moved from 22.2K to 1.6K.

How did search popularity change for tea brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Numi Organic Tea worldwide fell 92.8% over 12 measured months, from 22.2K to 1.6K in September 2026.

  2. Estimated monthly branded searches for Lipton worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lipton’s and Numi Organic Tea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lipton

1 branded search term

  • lipton tea

Numi Organic Tea

1 branded search term

  • numi organic tea

How the Brand Demand Index is measured

Other head-to-heads among tea brands

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