Lipton vs Pure Leaf:Which is more popular by branded search?
In August 2026, Lipton had more branded searches than Pure Leaf among iced tea brands worldwide. Lipton was estimated to have 74K branded searches compared to Pure Leaf’s 18.1K, and held a 20% Share of Search versus Pure Leaf’s 4.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lipton or Pure Leaf?
Compare the iced tea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lipton, Pure Leaf. The figures are in the table below the chart.
View monthly share of search table
| Month | Fuze Tea | Lipton | Arizona | Pure Leaf | Nestea | Snapple |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.8% | 18.3% | 14.9% | 3.7% | 2% | 0.32% |
| Nov 2025 | 42.8% | 28.7% | 19.2% | 5.7% | 3.1% | 0.51% |
| Dec 2025 | 43.2% | 29% | 19.4% | 4.7% | 3.2% | 0.51% |
| Jan 2026 | 42.8% | 28.7% | 19.2% | 5.7% | 3.1% | 0.51% |
| Feb 2026 | 43.7% | 23.9% | 23.9% | 4.8% | 3.2% | 0.42% |
| Mar 2026 | 47.9% | 21.5% | 21.5% | 5.2% | 3.5% | 0.46% |
| Apr 2026 | 52.4% | 19.3% | 19.3% | 4.7% | 3.9% | 0.42% |
| May 2026 | 52.3% | 19.3% | 19.3% | 4.7% | 3.9% | 0.62% |
| Jun 2026 | 54.1% | 19.9% | 16.3% | 4.9% | 4% | 0.78% |
| Jul 2026 | 55.7% | 20.5% | 13.7% | 5% | 4.1% | 1% |
| Aug 2026 | 54.2% | 20% | 16.3% | 4.9% | 4% | 0.65% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lipton and Pure Leaf comparison changed over the last 12 months?
3 findings
- Lipton was ahead of Pure Leaf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lipton’s estimated Share of Search among iced tea brands worldwide moved from 18.3% to 20%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Pure Leaf’s estimated Share of Search among iced tea brands worldwide moved from 3.7% to 4.9%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for iced tea brands worldwide in August 2026?
1 change
In August 2026, Lipton lost estimated Share of Search among iced tea brands worldwide, from 20.5% to 20%.
How each brand is measured
Brandwave collects information about searches that people make online using Lipton’s and Pure Leaf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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