How popular isPure Leaf in search?
In August 2026, there were an estimated 18.1K branded searches for Pure Leaf worldwide which held steady over the last 11 months. Pure Leaf holds 4.9% estimated Share of Search among iced tea brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which iced tea brands compete with Pure Leaf?
Share of Search by month for Fuze Tea, Lipton, Arizona, Pure Leaf, Nestea. The figures are in the table below the chart.
View monthly share of search table
| Month | Fuze Tea | Lipton | Arizona | Pure Leaf | Nestea | Snapple |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.8% | 18.3% | 14.9% | 3.7% | 2% | 0.32% |
| Nov 2025 | 42.8% | 28.7% | 19.2% | 5.7% | 3.1% | 0.51% |
| Dec 2025 | 43.2% | 29% | 19.4% | 4.7% | 3.2% | 0.51% |
| Jan 2026 | 42.8% | 28.7% | 19.2% | 5.7% | 3.1% | 0.51% |
| Feb 2026 | 43.7% | 23.9% | 23.9% | 4.8% | 3.2% | 0.42% |
| Mar 2026 | 47.9% | 21.5% | 21.5% | 5.2% | 3.5% | 0.46% |
| Apr 2026 | 52.4% | 19.3% | 19.3% | 4.7% | 3.9% | 0.42% |
| May 2026 | 52.3% | 19.3% | 19.3% | 4.7% | 3.9% | 0.62% |
| Jun 2026 | 54.1% | 19.9% | 16.3% | 4.9% | 4% | 0.78% |
| Jul 2026 | 55.7% | 20.5% | 13.7% | 5% | 4.1% | 1% |
| Aug 2026 | 54.2% | 20% | 16.3% | 4.9% | 4% | 0.65% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.2% | 201K | 0% | -1.5 points | |
| 2, held 2nd | 20% | 74K | 0% | -0.5 points | |
| 3, held 3rd | 16.3% | 60.5K | +22.2% | +2.6 points | |
| 4, held 4th | 4.9% | 18.1K | 0% | -0.1 points | |
| 5, held 5th | 4% | 14.8K | 0% | -0.1 points | |
| 6, held 6th | 0.65% | 2.4K | -33.3% | -0.3 points |
1.
Fuze Tea54.2%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share -1.5 points.
2.
Lipton20%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.
3.
Arizona16.3%
Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.6 points.
4.9%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Nestea4%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Snapple0.65%
Held 6th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.3 points.
Compare search popularity between Pure Leaf and its closest rivals
How has branded search demand for Pure Leaf changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pure Leaf worldwide held steady at 18.1K.
- Across the 11 months ending August 2026, Pure Leaf’s estimated Share of Search among iced tea brands worldwide increased from 3.7% to 4.9%.
- Across the 11 months ending August 2026, Pure Leaf’s estimated Share of Search among iced tea brands worldwide peaked at 5.7% in November 2025 and was lowest at 3.7% in October 2025.
How did search popularity change for iced tea brands worldwide in August 2026?
5 changes
In August 2026, Arizona gained estimated Share of Search among iced tea brands worldwide, from 13.7% to 16.3%.
In August 2026, Fuze Tea lost estimated Share of Search among iced tea brands worldwide, from 55.7% to 54.2%.
In August 2026, Lipton lost estimated Share of Search among iced tea brands worldwide, from 20.5% to 20%.
Estimated monthly branded searches for Snapple worldwide rose 50% over 11 measured months, from 1.6K to 2.4K in August 2026.
Estimated monthly branded searches for Nestea worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.
How is Pure Leaf measured?
Brandwave collects information about searches that people make online using Pure Leaf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pure leaf tea
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Is Pure Leaf your brand?
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