Gold Peak vs Pure Leaf:Which is more popular?
In September 2026, Pure Leaf had more branded searches than Gold Peak among iced tea brands worldwide. Pure Leaf had about 32,900 branded searches, while Gold Peak had 26,900. Pure Leaf made up 8.7% of all iced tea brand searches we track, and Gold Peak accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about iced tea brands, both Gold Peak and Pure Leaf appeared in all four answers. Pure Leaf was mentioned before Gold Peak in three out of four answers.
Who do people search for more?
Pure Leaf, about 22% more searches than Gold Peak
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Pure Leaf, named ahead of Gold Peak in 3 of 4 answers
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Top iced tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Gold Peak and Pure Leaf showed up in all four answers. Pure Leaf was listed before Gold Peak in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pure Leaf4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Gold Peak4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tejava3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
AriZona2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lipton1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Snapple1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Fuze Tea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nestea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about iced tea brands
4 answers
Asked ChatGPT
“Which iced tea brand should I buy?”
Asked ChatGPT
“What are the best iced tea brands?”
Asked ChatGPT
“What's the best iced tea brand for cold refreshment?”
Searched Google, AI Overview
“iced tea brands”
Searched Google, AI Overview
“best iced tea”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gold Peak or Pure Leaf more popular in search?
This chart shows how often people search Google for Gold Peak and Pure Leaf by name. Each line represents a brand's share of searches for all eight iced tea brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Pure Leaf, Gold Peak. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fuze Tea | Lipton | AriZona | Pure Leaf | Gold Peak | Nestea | Tejava | Snapple |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 16.8% | 13.7% | 6.1% | 5% | 1.8% | 0.45% | 0.3% |
| Nov 2025 | 37.8% | 25.4% | 16.9% | 9.2% | 6.8% | 2.8% | 0.67% | 0.45% |
| Dec 2025 | 37.9% | 25.4% | 17% | 8.3% | 7.6% | 2.8% | 0.53% | 0.45% |
| Jan 2026 | 37.5% | 25.2% | 16.8% | 9.1% | 7.5% | 2.8% | 0.67% | 0.44% |
| Feb 2026 | 38.2% | 21% | 21% | 8.4% | 7.6% | 2.8% | 0.68% | 0.37% |
| Mar 2026 | 42.4% | 19% | 19% | 8.4% | 6.9% | 3.1% | 0.74% | 0.41% |
| Apr 2026 | 46.6% | 17.2% | 17.2% | 8.4% | 6.2% | 3.4% | 0.56% | 0.37% |
| May 2026 | 46.5% | 17.1% | 17.1% | 8.4% | 6.2% | 3.4% | 0.67% | 0.56% |
| Jun 2026 | 48.3% | 17.8% | 14.5% | 7.9% | 6.5% | 3.6% | 0.7% | 0.7% |
| Jul 2026 | 49.6% | 18.2% | 12.2% | 8.1% | 6.6% | 3.6% | 0.71% | 0.89% |
| Aug 2026 | 48% | 17.7% | 14.4% | 7.9% | 7.1% | 3.5% | 0.86% | 0.57% |
| Sep 2026 | 43.5% | 19.5% | 16% | 8.7% | 7.1% | 3.9% | 0.77% | 0.5% |
How has the Gold Peak and Pure Leaf comparison changed over the last 12 months?
3 findings
- Pure Leaf was ahead of Gold Peak in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gold Peak’s share of searches among iced tea brands worldwide moved from 5% to 7.1%, and its estimated monthly branded searches held steady at 26.9K.
- Across the 12 months ending September 2026, Pure Leaf’s share of searches among iced tea brands worldwide moved from 6.1% to 8.7%, and its estimated monthly branded searches held steady at 32.9K.
How did search popularity change for iced tea brands worldwide in September 2026?
2 changes
In September 2026, Pure Leaf gained share of searches among iced tea brands worldwide, from 7.9% to 8.7%.
Gold Peak’s share of searches among iced tea brands worldwide has gained ground for 3 months in a row, from 6.5% to 7.1% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gold Peak’s and Pure Leaf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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